Initial product releases will be focused around Nickelodeon's number-one CG-animated preschool series PAW Patrol, and feature a line of sliced apples in 31.75 ounce pouches of red apple wedges and green apple wedges featuring PAW Patrol characters on the packaging. The goal is to get children to make the connection between healthy, delicious, quick snacking and characters they can relate to.
“One of the challenges parents face is getting their children to eat healthy snacks. By partnering with Nickelodeon International to utilize PAW Patrol, one of the hottest preschool properties in the world, we are getting the message out to younger children about healthy snacking in a fun and inviting way,”, Noel Brigido, Vice President (VP) of Freshline Foods, said in a press release.
Freshline Foods Ltd, based in Mississauga, Ontario, Canada will launch this program during the 2017 CPMA show in May in Toronto, where the company will be showcasing samples of the initial product release for the first time.
Sources: FreshPlaza.com, The Packer.
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