CHICAGOLAND SPEEDWAY AND NICKELODEON ANNOUNCE ENTITLEMENT SPONSORSHIP FOR TALES OF THE TURTLES 400 ON SEPTEMBER 17
JOLIET, Ill. (APRIL 28, 2017) – Chicagoland Speedway and Nickelodeon today announced that the number-one entertainment brand for kids is the entitlement sponsor of the Monster Energy NASCAR Cup Series race on Sunday, Sept. 17, dubbed the Tales of the Turtles 400 at Chicagoland Speedway. The announcement was made atop the 360 Chicago Observation Deck by Chicagoland Speedway President, Scott Paddock and Nickelodeon Senior Vice President of Sports Marketing, Anthony DiCosmo.
“Following the success of last year’s Teenage Mutant Ninja Turtles 400, we are ecstatic to continue our relationship with Nickelodeon in 2017,” said Paddock. “This blend of exciting racing and family entertainment is the perfect formula to launch the Playoffs for the Monster Energy NASCAR Cup Series kick off at our Magnificent Mile and a Half.”
”Our partnership with Chicagoland Speedway and NASCAR continues to build momentum and drive fan excitement,” said DiCosmo. “We’re thrilled to return to Chicago with the next installment in the Teenage Mutant Ninja Turtles series – the Tales of the Turtles – and create an action-packed weekend on and off the track for NASCAR and Turtles fans alike.”
During the Tales of the Turtles 400 race weekend, attendees will be able to enjoy fun family activities with appearances by the Teenage Mutant Ninja Turtles costumed characters and more. The Tales of the Turtles 400 ticket package includes a meet and greet with the Teenage Mutant Ninja Turtles, a race ticket and the new Tales of the Turtles DVD.
Raphael and Michelangelo admiring the view atop Chicago 360.
The official Tales of the Turtles 400 race shirt will be available on the NASCAR.com Superstore today at 2:30 p.m. CT/3:30 p.m. ET.
The announcement, which was made on National Superhero Day, marks the kickoff of Chicagoland Speedway’s brand-new initiative to recognize everyday heroes leading into and on race day. Chicagoland Speedway will give fans the opportunity to nominate their own personal hero to receive a VIP race day experience and serve as race Grand Marshal. Fans can nominate their hero at www.chicagolandspeedway.com/hero.
Creative elements for the Tales of the Turtles 400 race will be inspired by Nickelodeon’s season five anthology series, Tales of the Teenage Mutant Ninja Turtles. This season captures seven distinct stories featuring Leonardo, Raphael, Donatello and Michelangelo’s past and future, including their early days in New York City, encounters with villains and friends, and a peek into their distant, but wild future. Throughout the season, fans can expect to see both new and familiar friends and foes as each tale unfolds. New episodes premiere throughout 2017 on Nickelodeon.
From left to right: Anthony DiCosmo, Michelangelo, Raphael, and Scott Paddock
Since its launch in 2012, Nickelodeon’s all-new CG-animated Teenage Mutant Ninja Turtles has re-energized these iconic characters of this wildly popular franchise. Currently in its fifth season, Teenage Mutant Ninja Turtles is seen in over 170 countries and territories and translated in 45+ languages. Teenage Mutant Ninja Turtles follows four mutant turtles—Leonardo, Raphael, Donatello and Michelangelo—trained in the art of ninjutsu by their mutant rat sensei, Master Splinter, who teaches the turtles to battle evil from the New York City sewers.
Nickelodeon has a long-standing relationship with NASCAR, teaming up with the motorsports giant on several programming and racing events. On the track, the network has sponsored several races including last year’s Teenage Mutant Ninja Turtles 400 at Chicagoland Speedway. On-air both brands have collaborated on and Hammer Down, which aired on Nicktoon’s NickSports block.
The Monster Energy NASCAR Cup Series race at Chicagoland Speedway will take place on Sept. 17 as part of the four-race weekend September 14-17. The weekend will kick off on Thursday, Sept. 14 with the ARCA Racing Series followed by NASCAR Camping World Truck Series, under the lights on Friday night. On Saturday, Sept. 16, the NASCAR XFINITY Series will hit the track as the precursor to Sunday’s Monster Energy NASCAR Cup Series showdown, the first race in the NASCAR Cup Series playoffs.
The complete 2017 NASCAR schedule at Chicagoland Speedway is as follows:
The Monster Energy NASCAR Cup Series Weekend
Thursday, Sept. 14 - ARCA Racing Series SCOTT® 150
Friday, Sept. 15 - NASCAR Camping World Truck Series
Saturday, Sept. 16 - NASCAR XFINITY Series
Sunday, Sept. 17 - Monster Energy NASCAR Cup Series Tales of the Turtles 400
For the most current information about Chicagoland Speedway, follow us on Facebook along with Twitter and Instagram @chicagolndspdwy.
Chicagoland Speedway & Route 66 Raceway
Chicagoland Speedway is a 1.5-mile, paved oval race track located in Joliet, Ill. The track has hosted racing events of the major U.S. racing series, and currently conducts races in all three NASCAR national series, including the NASCAR Camping World Truck Series, the NASCAR XFINITY Series, and the Monster Energy NASCAR Cup Series. Along with Route 66 Raceway, a multimillion-dollar complex that includes a ¼ mile stadium-style drag strip and a ½ mile dirt oval track, Chicagoland Speedway is wholly-owned by International Speedway Corporation (ISC), a major promoter of motorsports activities. ISC owns and/or operates 13 of the nation’s major racing venues, including Daytona International Speedway. For more information on Chicagoland Speedway, visit ChicagolandSpeedway.com.
Raphael, Leonardo, Michelangelo and Donatello are back! Teenage Mutant Ninja Turtles and Nickelodeon return to Chicagoland Speedway this September as entitlement sponsor for the Monster Energy NASCAR Cup Series playoff opener. This marks Nickelodeon's second consecutive year wearing the sponsor hat at the Illinois track.
The pair made the Nickelodeon Tales of the Turtles 400 announcement Friday, coming off a wildly successful 2016 partnership and campaign. The news coincided nicely with National Superhero Day.
"We're thrilled that Nickelodeon is coming back with their Teenage Mutant Ninja Turtle franchise as the entitlement partner of our playoff kickoff on Sunday, Sept. 17," Chicagoland track president Scott Paddock told NASCAR.com.
Nickelodeon also joined NASCAR in 2015's SpongeBob SquarePants 400, which saw Jimmie Johnson collect his third win at Kansas Speedway.
Last year's Teenage Mutant Ninja Turtles 400 -- which Furniture Row Racing's Martin Truex Jr. won -- sparked cross-generational pizazz thanks to Nickelodeon's revamp and ownership of the iconic franchise.
"Brands like Nickelodeon attract a younger audience," Paddock furthered. "We saw impact last year with about a 12 percent increase on kids that came to the race. And what's really fascinating about the 'Turtles' franchise is it's got cross-generational appeal so it was hot back in the '90s and (now) you've got this whole generation that grew up with it and now their kids are following Nickelodeon."
It appears that this is a two-way relationship built on a foundation of deep admiration and appreciation.
"This is Year 2 of our partnership with Chicagoland. We're thrilled to be coming back," Anthony Di Cosmo, Senior Vice President of Sports Marketing and Content Development for Nickelodeon, told NASCAR.com. "I think when we carried out this partnership it was really to kind of build a platform of something long term that we can really engage kids and family in the sport in a way that felt very authentic to Nickelodeon."
Building off 2016's successful weekend, Nickelodeon plans to have its characters prominently displayed at the speedway as well as driver and team involvement with special paint schemes paying tribute to the network's hit animated series.
Last year, Monster Energy Series drivers such as Danica Patrick, Michael McDowell and David Ragan rocked Turtle-related schemes for the 400-miler.
Although it is, as of yet, uncertain who will partake in the themed paint jobs this year, some of the characters -- as well as Nickelodeon stars -- are scheduled to be prominent during the September weekend with many activities for the entire family.
Cowabunga, indeed.
Tickets for Monster Energy NASCAR Cup Series Tales of the Turtles 400 race At Chicagoland Speedway, including a Turtley Awesome Turtle Power Ticket Package, giving fans the chance to meet and have their photo taken with the Teenage Mutant Ninja Turtles and watch NASCAR's greatest drivers start their championship run, as well as a brand-new "Tales of the Turtles" DVD, are available to purchase at chicagolandspeedway.com!
Additional sources: facebook.com/360chicago, The Herald-News.
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