As the master toy partner for the license, Simba has pulled out all the stops with a full range of doll, figures, plush and playsets coming to market.
Airing weekdays on Milkshake and Nick Jr. in the UK, Wissper has become a top pre-school show with an ever-growing fan base. The CG-animated programme features Wissper, a sweet natured, determined and a tad headstrong little girl born with the magical ability to whisper to animals. She has the simplest of magic words to transport herself to the five magical worlds: "Sssssh!". These fantasy locations and unique characters lend themselves perfectly to a toy range and fans of the show will be delighted with Simba Smoby’s extensive new offering.
In support of the range, Simba Smoby is implementing a heavyweight marketing campaign, with robust TV activity getting the new range in front of pre-schoolers nationwide, along with a dedicated digital site on Tiny Pop. Influential mums and unboxers will also help to shout out about Wissper toys and, further to this, brand awareness will be ensured through girls’ magazine covermounts and competitions.
Mayur Pattni, Head of Marketing and Licensing, said: “We can’t wait to launch Wissper into the toy market. The range looks really strong and it’s as if the characters have walked off the screen and onto the toy shelf. We have lots of exciting marketing activity in place to really drive sales and are looking forward to seeing Wissper toys in stores.”
The 8.5 inch doll and 2-in-1 transforming playsets head up the range with supersoft plush and role play accessories and figures providing even more Wissper magic for young ones. In autumn, new larger playsets will be introduced and will include multiple play mechanics. Finally, a 15” Wissper feature doll will capture imaginations everywhere with interactive sound features and catchphrases from the show.
For more information about the brand new Wissper toy range, contact Simba Smoby on 01274 765030.
Wissper is created by Dan Good, known for the BBC-hit-series Waybuloo, in a coproduction between his London-based animation studio Absolutely Cuckoo and m4e AG, Telegael (Ireland), Discreet Art Productions (India), and the German BASTEI Media GmbH, a subsidiary of publisher Bastei Lübbe AG. Originally commissioned by Channel 5’s kids strand Milkshake!, the animated comedy-adventure is already being successfully broadcast in many countries. The brand’s worldwide distribution is managed by m4e.
More information about can be found at http://wissper.tv, nickjr.co.uk and milkshake.tv.
Sources: Toys 'n' Playthings, ToyNews, Licensing.biz.
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