Nick Jr Ready Steady Dough from Addo Play will be available exclusively from the UK toy retailer.
The range includes 4 Jumbo Pots, Pizza Play-set, Squeezy Shape Station, Lots of Pots, Supreme Ice Cream, Wacky Hair Dough, Cupcake Carousel (pictured) and Swirly Whirly Sweets.
"This range is the first to licence Nick Jr. and beautifully illustrates the playful, engaging and fun nature of the brand," said Marianne James, Vice President (VP) Consumer Products UK & Ireland/European Retail Sales And Marketing at Nick Jr.
"The Entertainer and Addo Play have done a fantastic job in translating the core values and key creative of Nick Jr. into a product line that preschoolers will love."
Rebecca Naish, head of marketing and licensing at The Entertainer, added: "This new range from Addo Play in partnership with Nick Jr., is fantastic. It's the epitome of quality, value and fun and we’re very proud to be able to offer it exclusively to our customers."
The launch of the brand-new Nick Jr. Ready Steady Dough product line follows the success of The Entertainer's line of Nickelodeon Discover Awesome activity sets which the toy retailer launched last year as part of a long-term partnership with Nickelodeon & Viacom Consumer Products (NVCP) UK & Ireland. The Entertainer's Nickelodeon Discover Awesome line is comprised of two ranges: Nickelodeon Make & Create, a range of arts and crafts activity sets which encourage kids to get creative whilst having fun; and Nickelodeon Science Genius, a range of inventive, creative and imaginative activity sets inspired by the Science, Technology, Engineering and Math (STEM) curriculum, in which kids can have fun learning.
Original source: Licensing Source.
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