"@ViacomTalent: Nick Jr.'s just launched UK original Digby Dragon - biggest weekday launch ever! Well done @NickelodeonUK @blue_zoo."
"@blue-zoo animation: We're over the moon to hear our new show Digby Dragon has taken the crown for the most watched weekday launch ever on Nick Jr UK! Congrats to all involved!"
Set in the colourful and enchanted Applecross Wood, Digby Dragon follows Digby, a young dragon learning to fly. Digby and his best friends Chips, the scatter-brained squirrel, fairy Fizzy Izzy and Grumpy Goblin take on magical adventures meeting friends from Applecross Wood along the way.
In the premiere episode, "Dragon Day," it's the best day of a Dragon's year, but for Digby it's a reminder that he hasn't learnt to fly far yet. Luckily, with the help of Grumpy Goblin and some fairy dust from Fizzy Izzy, Digby manages to soar across the sky. Although it is not the smoothest of flights or most elegant of landings, Digby is delighted that he's managed to fly further than ever before.
Following the week of new episodes, Digby Dragon will continue to air weekdays at 4:30pm on Nick Jr. UK & Eire.
Online at nickjr.co.uk, parents and children can discover creative activities, find out more about Digby Dragon and his friends - Chips; Fizzy Izzy; Albert, a Badger who runs Applecross Wood's village shop; Archie, a new age free thinking Mouse; Grumpy Goblin; Grizel, a quick thinking, cunning and sly sour faced little elf who is a little bit greedy; Grizel's sidekick, Mungo, a slow big-boned owl who's the opposite Grizel; and Muddles, a troll who lives in the Muddy Swamp - as well watch exclusive clips from the show.
Commissioned by Nickelodeon UK and produced entirely by Blue-Zoo Productions at its central London studio, the CGI show promises to be the latest in a long line of hits from the studio behind Olive the Ostrich, Tree Fu Tom, Q pootle 5 and Alphablocks. The series has been funded through an Enterprise Investment Scheme along with presales and advances.
To celebrate the world premiere of Digby Dragon, Nick Jr. UK and Ireland held a special celebrity packed Digby Dragon Orange Carpet Premiere Party at The Barbican Centre in London on Saturday 2nd July 2016. Celebrities in attendance included Danielle Lloyd and her sons Archie, Harry and George, Mark Moraghan and his daughters Hollie and Jade, Lucy Speed and her daughter, Kitty Bina Grace Hayler, Jasmine Harman with her children, Joy and Albion, Konnie Huq, Brendan Cole, Samantha Simmonds, Ampika Pickston, Nicola Mclean, Adele Silva and her daughter, Steph, Alex Weaver and her newborn son, Albie, and four-year-old brother, Nicky Hambleton and her daughter Luna, and Sophie Blake and her daughter, Maya.
Nickelodeon & Viacom Consumer Products (NVCP) will represent Consumer Products for the property in the UK and Ireland, with Aardman Animations representing the property's international TV, DVD and digital sales.
The series has also been acquired by Nick Jr. USA, Nick Jr. Australia & New Zealand and Nick Jr. Latinoamérica, and will also air on ZDF/KiKa in Germany and S4C in Wales.
Additional source: Wikipedia, Holby.tv, OK.
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