The Teenage Mutant Ninja Turtles Half-Shell Heroes magnetic sets will allow kids to build with Magformers squares and triangles to create Turtle towers by either matching the characters to their colors and/or interchanging them as they see fit.
Once the structure is built, the magnets will stick together and form 3D structures from a 2D design. The product line features three sets - 18 pieces with four Turtle cards, 38 pieces with eight Turtle cards and 60 pieces with 12 Turtle cards.
The partnership sees Magformers and Nick - which has recently bolstered its consumer products team - tapping into a growing construction category that reached US$2.4 billion in sales last year. The partnership also marks Magformers' first foray into licensed products.
Since launching in 2011, Magformers has made its name through its Magnets in Motion 61-piece set, which was a finalist for a TOTY this year.
Original source: Kidscreen.
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