This Is Our Audience: Nickelodeon Kids and Family

Globally, today's kids are growing up in a world that's quite different from the one in which their parents came of age. Terrorism threatens to strike in unlikely places, a weak economy remains a problem, and the march of technology moves forward at a rapid pace.

Kids today will only know a world that feels less stable than what their parents knew as children - additionally, they will never know a world without high-speed internet and interactive screens.

Parents today are also in uncharted territory, as they raise their kids in this transforming environment. Because today's kids are being raised so differently, the values they embrace are shifting.

So, what does this all mean for families today?

A new video by Viacom International Insights summarizes some key themes from Nickelodeon Kids and Family GPS's conversations with over 60,000 kids and parents in 24 countries in 2015, and shares some insights into what this means for families today.

VIACOM This is Our Audience - Kids and Family from Viacom International Insights on Vimeo.

You can find more information about Nickelodeon Kids & Family GPS's new video, as well as videos focussing on Viacom's Youth and Adult audiences, here on the official Viacom International Insights blog.

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