Designed to reflect the stunts and action from the Nick Jr. TV show, the new range incorporates the adventure that appeals to pre-school audiences.
Just like scenes from the show, the new Fisher-Price range allows pre-schoolers to play out their favourite moments from the episodes as well as create new stories and imaginative adventures with a range of interactive products including talking vehicles, collectible diecast vehicles and transforming Monster Trucks.
Already in demand from consumers, the toy range includes key TV driver, the Transforming Blaze Jet, plus an extensive collection of vehicles from the new Slam & Go trucks to Blaze bath toys.
Strong TV presence will be supported by an extensive marketing campaign, a press partnership across pre-school children’s magazines as well as an all-encompassing PR programme, while brand-new episodes of the hit CG-animated preschool series will air on Nick Jr. throughout March 2016.
Wendy Hill, director of brand activation at Mattel UK, commented: "We are delighted to welcome Blaze and the Monster Machines to our Fisher-Price character brands portfolio. Blaze has a large fan base which is continuing to grow, and with new content launching in spring, we are very excited for the highly anticipated launch of the Fisher-Price toy line to bring this action-packed series to life for pre-schoolers through play."
Marianne James, VP of consumer products UK and Ireland and European retail sales and marketing at Viacom International Media Networks (VIMN), commented: "We are very excited to be working with Fisher-Price to create unique, exclusive and quality toys that bring together the fast-paced adventure, learning and cool monster truck action in a category that we know pre-schoolers love."
Blaze and the Monster Machines first came onto TV screens in the UK and Ireland in March 2015 and has since built a strong pre-school fan base and has enjoyed strong audience figures. Children and parents are introduced to STEM (Science, Technology, Engineering and Maths) learning through engaging themes, storytelling, stunts and transforming Monster Trucks.
Sources: Toy World Magazine, ToyNews, Licensing Source.
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