Starting in April 2016, young passengers on board Costa Cruises's ships will be able to enjoy dedicated kids' areas that recreate memorable locations from the popular animated Nick Jr. series. Children will also be able to participate in character meet-and-greets, Peppa-themed creative games and activity workshops.
This is all part of Costa Cruises's wider marketing initiative called "Welcome to Happiness Squared," which is meant to offer consumers a series of unique experiences throughout the year.
"This exciting new partnership with Costa Cruises demonstrates that the appeal of Peppa Pig now stretches to a wide international audience," said Ami Dieckman, the head of international licensing at eOne. "Their cruise ships visit hundreds of destinations across the world so their commitment to the brand is testament to its longevity and strength as a global entertainment property.
"We've had a great deal of success in recent years with experiential events around the world. Kids absolutely love interacting with the brand in the real world and those experiences are a great way to engender long-term brand loyalty."
Luca Casaura, the Vice President (VP) of corporate marketing at Costa Cruises, added: "The concept of our new campaign is truly innovative: with Costa, your happiness is multiplied, because you can also see happiness in the eyes of your travel companions. Making kids happy is absolutely fundamental to reach this goal. That's why we chose Peppa Pig: kids all over the world love her and are thrilled to play with her."
Entertainment One's top-rated animated preschool series "Peppa Pig" airs on Nick Jr. channels worldwide, including Nick Jr. UK & Ireland, Nick Jr. USA and Nick Jr. Channel Australia & New Zealand.
Sources: TV Kids, Licensing.biz.
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