The supplier will start rolling out limited-edition Wham and Fruit Salad sharing bag ranges inspired by the hit Nickelodeon characters this month, describing the launch as "the start of a fruitful relationship" with the entertainment giant.
Wham Mini Chews have been rebranded as Turtley Awesome "Teenage Mutant Ninja Turtles Power Chews" (rsp: £1.49/180g) and feature the Heroes in a Half Shell: Leonardo as Sour Blue Raspberry flavour, Raphael as Strawberry, Donatello as Wham Original and Michelangelo as 'Brew' flavour.
Fruit Salad is getting a Sponge-Tastic Bikini Bottom makeover, with the sharing bag (rsp: £1.49/180g) featuring SpongeBob as Original flavour, Squidward as Kiwi & Melon, Mr. Krabs in Strawberry & Rhubarb, and Patrick in Apple & Blackcurrant flavour.
"These characters are popular with audiences of all ages," said Tangerine Confectionery senior brand manager Gillian Clarke. "The partnership gives us an opportunity to treat families to two fun ranges which we predict will be best sellers this summer.
"This is the start of a fruitful relationship with Nickelodeon where we will continue to build brand loyalty."
Source: The Grocer.
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