SEA WORLD TO LAUNCH NICKELODEON LAND LATE-2015
Sea World has announced a new multi-million dollar kids and family area to be themed around some of the world's best known and most loved Nickelodeon characters.
Opening late-2015, Nickelodeon Land will include four new kid-friendly rides and feature Sea World's first ever mini rollercoaster, set to draw a new generation of thrill-seekers to the park.
The new attraction will be an extension of Nickelodeon's existing partnership with Sea World, which includes a Dora Live Show, Nickelodeon character appearances and a Nick retail store. It will be Village Roadshow Theme Parks' (VRTP) third major investment into children's attractions in the last 12 months following on from Junior Driving School at Warner Bros. Movie World and Wet'n'Wild Junior at Wet'n'Wild Gold Coast.
Additionally, it will be Nickelodeon's second major VRTP launch in the last two years, which includes the launch of Nickelodeon Beach at Wet'n'Wild Sydney.
Sea World's General Manager, Bikash Randhawa said that Village Roadshow Theme Parks had a strong focus on providing attractions that catered for the whole family.
"Nickelodeon Land is going to be our family area filled with fun and entertaining attractions, including Sea World's first ever mini rollercoaster and some of our guests' favourites like the iconic carousel.
"This new multi-million dollar precinct will also be the hub for our Nickelodeon character appearances and shows, including SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Dora the Explorer and Boots."
Gerald Raines, Senior Vice President for Global Nickelodeon Recreation Partnerships said:
"Nickelodeon Land is an exciting opportunity to expand our family entertainment offering at Sea World and overall recreation business in Australia. It is an attraction that will provide an all-encompassing Nickelodeon experience that the entire family can engage in and enjoy."
For more information, visit seaworld.com.au or call 13 33 86.
About Nickelodeon Networks
Now in its 35th year globally and 19th year in Australia, Nickelodeon is a globally recognised and widely distributed multimedia entertainment brand for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company includes both locally produced and global television programming plus consumer products, digital applications, theme parks, recreation, books and feature films. Nickelodeon Australia has been named Channel of The Year twice by ASTRA and won numerous industry awards. Nickelodeon and Nick Jr. channels air 24 hours a day, seven days a week and are seen in over 2.3 million households via Foxtel (Channel 701) and Fetch TV (Channel 146). Outside of the United States, Nickelodeon is a part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.www.nickelodeon.com.au www.nickelodeon.com.au
ENDS
Additional source: Licensing.biz.
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