6/29/2015
Corus Entertainment Unveils First in a Suite of New Kids Apps with the Launch of TreehouseGO
Download-to-go feature gives kids and families complete portability and offline access to their favourite Treehouse shows
Corus Entertainment Unveils First in a Suite of New Kids Apps with the Launch of TreehouseGO (CNW Group/Corus Entertainment Inc.)
(Toronto, Canada) As part of Corus Entertainment's expanding digital content roll out, the company is launching a full suite of TV Everywhere apps for its kids television brands starting with TreehouseGO. Fans of Treehouse, Canada's #1 preschool network, will have access to their favourite Treehouse shows anytime, anywhere with the launch of TreehouseGO for mobile devices and tablets. Designed for kids 2 to 6, TreehouseGO is playful and easy for kids to navigate, and above all, gives them on-the-go access in the same fun, safe and trusted Treehouse environment that parents know and love. The app, free to Treehouse TV subscribers, will be continually updated with the most popular and current Treehouse series such as Dora and Friends, Little Charmers, Octonauts, Toopy & Binoo, Bubble Guppies and Mike the Knight. Visit www.treehousetv.com/TreehouseGO for more information.
"We're thrilled to begin rolling out a full suite of Corus Kids brands specially optimized for mobile devices, beginning with TreehouseGO," said Colin Bohm, Vice President, Television, Head of Corus Kids. "These apps ensure that our content is everywhere consumers are and available to them whenever and wherever they want it. Parents and kids will love the flexibility of being able to watch their favourite entertainment on the go with the TreehouseGO experience that mirrors the full, rich environment of Canada's #1 television brand for young kids."
TreehouseGO is the first of several apps Corus is launching to ensure audiences have convenient access to their favourite brands and content anywhere, anytime. Corus' apps will be available free to subscribers of its TV services in Canada on iOS and Android devices, giving kids and families access to hundreds of hours of current programming that they can view, download and live stream.
TreehouseGO Key Features:
* Safe and easy for little ones to use
* Free with your Treehouse subscription
* Features full-length episodes on demand—or you watch the channel live as it airs by clicking on the Live TV icon
* Can be watched offline with the "My Backpack" download-to-go option
TreehouseGO is free to download from the App Store or Google Play and video content is available at no charge to satellite and cable subscribers of Treehouse TV. Additional features will be rolled out in the coming year.
Upon downloading and opening the TreehouseGO app, users will be able to submit their email to receive special promotions such as a discount code for tickets to Treehouse Big Day Out, the two-day family festival taking place in Toronto on Saturday, September 12 and Sunday, September 13.
Corus' new apps are built using You.i Engine software, developed by Ottawa-based startup You.i TV, which powers the user experience across all platforms. These apps are also supported by technologies from thePlatform, Adobe Primetime, Penthera, Akamai and Elemental.
Treehouse
Loved by Kids! Trusted by Parents! Treehouse, Canada's #1 channel for young children, offers premium programming and a trusted, safe environment for little ones and their parents. Delivering a strong balance of educational, imaginative and entertaining programs, Treehouse provides high-quality children's series from Canada and around the world. Hit shows include Bubble Guppies, Trucktown, Dora and Friends, Mike the Knight and Toopy & Binoo. Canada's pre-eminent brand for young children, Treehouse is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Learn more about Treehouse at www.treehousetv.com.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company that creates, broadcasts and licenses content across a variety of platforms for audiences around the world. The Company's portfolio of multimedia offerings encompasses specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing, children's animation and animation software. Corus' brands include YTV, TELETOON, ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), HBO Canada, Historia and Séries+, as well as Nelvana, Kids Can Press, Toon Boom and 39 radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Fresh FM London, Q107 and 102.1 the Edge. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at corusent.com.
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