Viacom International Media Networks Announces Key Appointments

Viacom International Media Networks (VIMN) UK and Ireland has announced that they have appointed Michael Armstrong as Executive Vice President and General Manager (GM), International Brand Development. In this role, he is responsible for continuing to identify new market opportunities to launch BET, Paramount and Spike in addition to overseeing the strategy, branding and operations of those launches. Armstrong is credited with growing Viacom's BET brand significantly, which now has distribution reaching 20M households, with additional launches planned for 2015. Armstrong will now also spearhead the creation and distribution of Spike internationally – which will launch Free to Air (FTA) in the UK during early 2015, replacing VIVA on Freeview.

Additionally, the entertainment news website C21Media is reporting that Viacom International Media Networks (VIMN) has named Larissa Zagustin as Senior Vice President (SVP) and General Counsel for the company's brands and businesses in Latin America, Canada and the US Hispanic market.

As general counsel, Zagustin will be responsible for mergers and acquisitions, media distribution, financial transactions, intellectual property licensing, sponsorship and general commercial and regulatory matters.

She will cover Nickelodeon, MTV, Comedy Central and Paramount Channel in Latin America, as well as Tr3s in the US. In addition, she will lead the business and legal affairs teams in the region.

Zagustin will be based in Miami and report to Scot McBride, Executive Vice President (EVP) and Chief Operating Officer (COO) of VIMN The Americas, and Roger James, general counsel for VIMN.

Prior to this role, Zagustin was deputy general counsel and VP of international business and legal affairs for Viacom International Media Networks.

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