For every pack of limited edition WWF Paws sold, Bear will be donating 5p (single packs) and 25p (multipacks) respectively to the World Wide Fund for Nature to raise funds to help protect the world's most endangered Bears and other wild species.
As part of Bear's WWF Paws campaign, a very special pack takeover will be rolling into stores to bring the fixture to life for consumers. Special appearances will be made by some of Bear's furry friends, with the Spectacled, Polar, Sloth and Panda Bears appearing on the special WWF Paws packs from September to November 2014.
As well as raising donations for WWF, the campaign sets out to engage and educate kids with a collectible 'Bears of the world' map and stickers that teaches children about the eight Bears of the world and the habitats that they live in. This will roll out through an on-pack collectible mechanic, and via lessons plans and activities in primary schools across the UK.
Bear will be supporting this campaign with its first ever kids TV advert for Paws, taking kids around the world to meet Bear's friends, and highlighting their partnership with the WWF. The campaign launched on Monday 22nd September 2014 with Nickelodeon and Disney Channel to drive awareness with over 2.5 million families across the UK.
Bear fruit Paws are made from gently baked fruit picked in season, never from concentrate. They contain no added sugar, preservatives or stabilisers:
Bear teams up with WWF for new campaign
Baked-fruit snack brand Bear will be marking its fifth birthday this year by joining forces with the WWF to help protect the paws of bears threatened with extinction and the habitats they rely on.
For every pack of limited edition WWF Paws sold, Bear will be donating 5p (single packs) and 25p (multipacks) respectively to WWF to help protect the world’s most endangered Bears and other wild species.
Giles Brook, founding partner says: “Bear started because we wanted to get people back to nature- both in terms of the food that they were eating, and also to get them really excited about the world around them.
“With six of the eight bears of the world vulnerable and at risk of extinction, we wanted to do something to protect these amazing animals. We’ll be donating 10% of our revenue through the sale of these packs to a cause that means a lot to the whole team at Bear.
“Our Bear Paws, which launched late last year, have made a great start, with four skus ranked in the top 10 for rate of sale within baby snacking finger foods. Having been in market less than a year this is really exciting, and hopefully means more donations to the WWF partnership, particularly as the activity will be supported by some fantastic instore promotional activity and a month long TV campaign.”
A special pack takeover will be rolling into stores to bring the fixture to life for consumers- special appearances will be made by some of Bear’s furry friends, with the Spectacled, Polar, Sloth and Panda Bears appearing on the special WWF Paws packs from September to November.
As well as raising donations for WWF, the campaign sets out to engage and educate kids with a collectible ‘Bears of the world’ map and stickers that teaches them about the eight bears of the world and the habitats that they live in. This will roll out through an on-pack collectible mechanic, and via lessons plans and activities in primary schools across the UK.
Bear will be supporting this campaign with its first ever kids TV advert for paws, taking kids around the world to meet Bear’s friends, and highlighting the partnership with the WWF. The campaign will launch on the 22nd September with Disney & Nickelodeon to drive awareness with over 2.5 million families across the UK.
Nicky Day, director of corporate partnerships at WWF-UK says: “WWF is really excited to be partnering with Bear, a company that shares our values in respecting the natural world. Through working with Bear we will be able to engage with families and children about our work safeguarding the world’s most iconic and threatened species whilst raising vital funds for our conservation work around the world.”
Bear fruit Paws are made from gently baked fruit picked in season, never from concentrate, they contain no added sugar, preservatives or stabilisers.
Source: Bear
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