The initial "Lily's Driftwood Bay" licensing range for the brand will concentrate on soft lines and selective toy opportunities.
Since premiering on Nick Jr. UK and Ireland in May 2014,, the series has been watched by more than 1.5 million viewers. In addition to Nick Junior UK, the series airs in major countries worldwide.
"Lily's Driftwood Bay" (52 x 7 minute episodes) is a all-new mixed media animated preschool series commissioned by Nick Jr. UK which is about a little girl who creates an imaginary world from treasures she finds washed up on the beach. The series features a top-notch voice cast which includes Stephen Fry ("QI" ("Quite Interesting"), "The Hobbit", "Blackadder", "Gadget Man"), Peter Mullan ("Harry Potter", "Top of the Lake"), Tameka Empson ("EastEnders", "3 Non-Blondes"), Jane Horrocks ("Sunshine on Leith", "Absolutely Fabulous"), Ardal O'Hanlon ("Father Ted", "London Irish", "My Hero"), Annette Crosbie ("One Foot in the Grave", "Hope Springs") and Richard Dormer ("Game of Thrones", "Good Vibrations", "Fortitude")!
"Lily's Driftwood Bay" follows Lily (Orlagh O'Keefe from Belfast), a five year old who lives in a beach hut on the shore with her Dad (Dormer). Everyday, the sea washes up a curious new treasure, which sparks Lily's imagination about what might be happening 'across the way on Driftwood Bay'. And so, with her best friend Gull - the clever seagull (Paul Currie), an adventure begins as they head off to Driftwood Bay – and its cast of colourful inhabitants.
There's Salty Dog (Mullan), the jolly seafaring sailor with a story for every occasion; Nonna Dog (Crosbie), a sage granny who runs Cockle Café and who's always ready with some advice and a biscuit; Hatsie Hen (Empson), a train-driving hen with a need for speed and a love of excitement; Bull (O'Hanlon), a boisterous bull who always charges head first into things (sometimes literally); Wee Rabbit (Horrocks), a gentle young bunny with a love of art, fairy tales and rainbows; and Lord Stag (Fry) an aristocratic deer with a taste for the finer things in life.
A unique series about making fun and adventure from things that you find, "Driftwood Bay" was created by Sixteen South, based on an original idea from artist Joanne Carmichael, and featuring characters and environments completely created from objects found washed up on the beach.
"Driftwood Bay" received funding from the Northern Ireland Screen Fund supported by Invest NI and part funded by the European Regional Development Fund.
From Kidscreen:
NVCP picks up rights for Lily’s Driftwood Bay
Nickelodeon & Viacom Consumer Products (NVCP) has inked a deal with Ireland’s Sixteen South for the licensing rights to preschool property Lily’s Driftwood Bay.
The deal covers the UK and Ireland.
The mixed-media series follows the adventures of six-year-old Lily, who lives with her father in a hut on the beach. It is based on an original idea and characters from artist Joanne Carmichael.
Since premiering on Nick Jr. in the UK this May, the series has been watched by more than 1.5 million viewers. In addition to Nick Jr. UK, the series airs in major countries worldwide.
Tags: Driftwood Bay, Nick Jr. UK, Nickelodeon & Viacom Consumer Products, Sixteen South
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