Nickelodeon, one of the world's leading global entertainment brands for kids and family, has brought its characters, interactive shows, and attractions to Parque de Atracciones in Madrid, one of the region's most popular tourist destinations, receiving millions of visitors every year.
Nickelodeon Land will feature 15,000 square meters of customized Nickelodeon-branded attractions including 10 new rides such as "Dora's Adventure" and "Teenage Mutant Ninja Turtles – License to Drive", two live theatrical shows, including SpongeBob's "Krabby Patty Celebration", street entertainment features the "Teenage Mutant Ninja Turtles", and meet and greets with some of Nickelodeon's most beloved characters including SpongeBob SquarePants, Patrick Star, Dora the Explorer, the Teenage Mutant Ninja Turtles, amongst many others. Nickelodeon Land will also include a restaurant, shopping and leisure areas and the world's first SpongeBob Pineapple House, where families and kids can take a picture in his home!
To celebrate the opening "Nickelodeon Land at Parque de Atracciones", the opening ceremony included a very special performance by the Spanish girlband Sweet California.
"Nickelodeon Land at Parque de Atracciones" will join several other Nickelodeon-branded attractions and parks around the world. In addition to Nickelodeon Universe in Minneapolis' Mall of America, SeaWorld on the Gold Coast (Australia), Wet n Wild Sydney (Australia), Nickelodeon Land at Pleasure Beach Blackpool (UK) and Nickland at Movie Park Germany, there are Nickelodeon attractions at Universal Studios in Orlando, Florida and Hollywood, California.
Original Viacom International Media Networks (VIMN) Spain Press Release:
Viacom International Media Networks Spain and Parque Reunidos launch the First Nickelodeon-Branded Attraction in Spain, Nickelodeon Land at Parque de Atracciones Madrid
London/Madrid 30 April 2014 – Viacom International Media Networks (VIMN) Spain, a division of Viacom Inc. (NASDAQ: VIA, VIAB), a leading provider of youth and general entertainment content and Parques Reunidos, one of the leading and fastest growing leisure park operators in the world, today announced the opening of Nickelodeon Land, the first Nickelodeon-branded attraction in Spain.
Nickelodeon, one of the world’s leading global entertainment brands for kids and family, has brought its characters, interactive shows, and attractions to Parque de Atracciones in Madrid, one of the region’s most popular tourist destinations, receiving millions of visitors every year.
Nickelodeon Land will feature 15,000 square meters of customized Nickelodeon-branded attractions including 10 new rides such as “Dora’s Adventure” and “Teenage Mutant Ninja Turtles – License to Drive”, two live theatrical shows SpongeBob’s “Krabby Patty Celebration”, street entertainment features the “Teenage Mutant Ninja Turtles”, and meet and greets with some of Nickelodeon’s most beloved characters including SpongeBob SquarePants, Patrick Star, Dora the Explorer, the Teenage Mutant Ninja Turtles, amongst many others. Nickelodeon Land will also include a restaurant, shopping and leisure areas and the world’s first SpongeBob Pineapple House, where families and kids can take a picture in his home.
"We are thrilled to bring this new Nickelodeon attraction to our fans in Spain with our great partners at Parque de Atracciones de Madrid," says Gerald Raines, Vice President, Recreation Business Development, Nickelodeon. "Nickelodeon Land will give kids and families in Spain, and those who visit the park from surrounding regions, the opportunity to experience our Nickelodeon characters in a new and exciting way."
Diego Gracia, General Manager of Parque de Atracciones de Madrid, added, "Nickelodeon Land is a big part of the renewal strategy we began 10 years ago to upgrade our grounds and offerings. We've already seen positive results, and the addition of Nickelodeon Land will take us to a whole new level. The park now offers a Nickelodeon-themed area where families can enjoy a "family day" full of new Nickelodeon-branded rides, attractions, and characters.
Nickelodeon Land at Parque de Atracciones will join several other Nickelodeon-branded attractions and parks around the world. In addition to Nickelodeon Universe in Minneapolis' Mall of America, SeaWorld on the Gold Coast (Australia), Wet n Wild Sydney (Australia), Nickelodeon Land at Pleasure Beach Blackpool (UK) and Nickland at Movie Park Germany, there are Nickelodeon attractions at Universal Studios in Orlando, Fla. and Hollywood, Calif.
About Nickelodeon
NICKELODEON is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company's portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands are seen globally in more than 450 million households in over 100 territories via more than 70 locally programmed channels and syndication. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms. Nickelodeon in Spain is available on Canal +, ONO, Movistar TV, Euskaltel, Telecable, R, Orange TV and other cable operators
About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world's most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.
About Parques Reunidos
Parques Reunidos is one of the leading and fastest growing leisure park operators in the world. The Group portfolio is made up of 69 operations (theme or amusement parks, nature and animal parks, water parks, family entertainment centers and cable cars). The Group has continued its expansion in recent years, reaffirming itself as a leader in the Spanish leisure sector and a reference operator in this market, at both the European and international level, receiving about 26.2 million visitors every year in 12 countries in the Americas and Europe. For more information about Parques Reunidos please visit www.parquesreunidos.com
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