The first episode in the series, which you can watch a online streaming video clip below, was broadcast on Nick UK on Thursday 12th September 2013 and featured a dog which has a rude awakening.
Each week Viral Spiral will shortlist a number of clips appropriate for Nickelodeon's demographic, with the broadcaster then selecting one to feature.
The clips will comprise a variety of live-action videos sourced from video-sharing sites such as YouTube and Daily Motion:
Nickelodeon to air viral videos
Nickelodeon has struck a deal with viral experts Viral Spiral to feature popular online clips on the channel.
The humorous short-form video clips, branded as Laugh Your Pants Off (LYPO), will air once a week and also be made available via Nickelodeon's website and mobile apps.
The first in the series, which was broadcast yesterday, featured a dog which has a rude awakening.
Each week Viral Spiral will shortlist a number of clips appropriate for Nickelodeon’s demographic, with the broadcaster then selecting one to feature.
The clips will comprise a variety of live-action videos sourced from video-sharing sites such as YouTube and Daily Motion.
Viral Spiral founder Damian Collier said: "It's a way for Nickelodeon to get even more entertaining content to its demographic."
Nickelodeon's director of programming Tim Patterson, added: "We know that our kids go online to look for entertaining clips and to share the funniest things that they find with their friends.
"Through Viral Spiral we hope to bring content that is immediate, relevant and most importantly, hilarious to our audience; adding something unexpected to the Nick schedule."
Cachorro Dorminhoco - Sleep Dog
Also, from Digital TV Europe:
Nickelodeon UK partners with web video network Viral Spiral
Nickelodeon UK has partnered with management company and video network Viral Spiral, in a bid to bring viral online videos to the Viacom-owned kids network.
The deal will see Viral Spiral shortlist potential clips to be used on Nickelodeon as interstitials, packaged and banded on air as L.Y.P.O. (Laugh Your Pants Off).
Nickelodeon is due to launch the clips from this week, with one new video to premiere on the network every week with clips also available on Nick.co.uk.
“We know that our kids go online to look for entertaining clips and to share the funniest things that they find with their friends. Through Viral Spiral we hope to bring content that is immediate, relevant and most importantly, hilarious to our audience; adding something unexpected to the Nick schedule,” said Tim Patterson, VP, director of programming, Nickelodeon UK.
Viral Spiral exclusively represents, monetises and grows online channels with large followings – including many of the world’s best-known and most shared viral videos. Founder and CEO Damian Collier said: “We’re delighted to announce this project with Nickelodeon which will ensure that Nick remains the talk of the playground, serving up the most-current age-appropriate trending content to its young viewers.”
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