Subscribers to Virgin Media can also now enjoy reality shows like "Geordie Shore" and "The Valleys" in HD thanks to the introduction of the MTV HD channel, MTV Live HD, while 24/7 music videos, live performances and exclusive interviews are available via the newly launched MTV Music channel.
BET International, which carries the pick of content from US lifestyle channel BET Network, has also joined the lineup and can be accessed via both Virgin TV and cloud-based entertainment service Virgin TV Anywhere.
Finally, Virgin TV Anywhere has become the first service of its kind to offer programming from Comedy Central UK - the home of sitcoms like "Anger Management", "Two and a Half Men" and "Mike & Molly":
Virgin Media adds new Viacom channels
New standard and high-definition services from Viacom are now available on the Virgin Media platform.
Virgin Media has unveiled a new tie-up with Viacom International Media Networks that has resulted in the launch of several new standard and high-definition (HD) channels on the cable company's pay TV and Virgin TV Anywhere services.
Subscribers can now enjoy reality shows like Geordie Shore and The Valleys in HD thanks to the introduction of the MTV HD channel, while 24/7 music videos, live performances and exclusive interviews are available via the newly launched MTV Music channel.
BET International, which carries the pick of content from US lifestyle channel BET Network, has also joined the lineup and can be accessed via both Virgin TV and cloud-based entertainment service Virgin TV Anywhere.
With the school holidays approaching, Virgin Media has also added the HD variant of Nickelodeon channel Nick, which features shows such as SpongeBob SquarePants and Teenage Mutant Ninja Turtles.
Finally, Virgin TV Anywhere has become the first service of its kind to offer programming from Comedy Central - the home of sitcoms like Anger Management and Two and a Half Men.
Nick Forward, Virgin Media's Director of TV, said: "With a growing number of channels available, there's something for everyone on our TV platform and customers will never struggle to find something to watch."