Nickelodeon UK Announces Sponsorship Opportunity For "Bedtime" Programming Block On Nick Jr. UK And Nick Jr. 2

Nickelodeon UK has announced in their "Bedtime Block on Nick JR and Nick JR2" Sponsorship Opportunity on the official Sky Media website that Nick UK is offering Sponsorship Opportunity to sponsor the popular "Bedtime" programming blocks on their preschool channels, Nick Jr. and Nick Jr2., between July 2013 and December 2013:

Bedtime Block on Nick JR and Nick JR2:

Sky Media and Nickelodeon are excited to offer a brand the opportunity to sponsor the 'Bedtime Block' on NickJR and JR2. This package is perfect for connecting with young children and parents in the build up to bedtime.

With its warm and inclusive tone, the strand also offers a unique creative setting for advertisers to frame their brands. The soft programming means that the strand has come to play a key role in settling children down as they prepare for sleep. Now brands can benefit from a close association with this strand and its role in the cosy night time routine between parent and child.

The Programming tone is gentle to suit the bedtime strand, with emphasis on positive themes such as friendship, creativity, imagination and family.

Example Programming:

* Poppy Cat Bed Time Stories
* Peppa Pig
* Guess How Much I Love You
* Olive The Ostrich

Scheduling & Accreditation:

NickJR

* July-December
* 18:00-20:00
* 5 x 10" idents per hour

NickJR2

* July-December
* 17:00-19:00
* 5 x 10" idents per hour

This package is available as a combined or individual package

Sponsorship Opportunity - Nick JR and Nick JR2, Bedtime Block July - December

Nick JR – The Home of Mums
Reaching HWCH 0-3

* In total, the JR channels reach an average of 3 million Kids and 1.3 million Housewives with Children 0-3!

* Over 70 per cent of the HWCH03 audience tuning into Nick JR and Junior 2 are watching the Bedtime Block.; making this strand a key zone to target housewives with young children.

NOTE: Based on data from Techedge, July-December 2012.

Sponsorship of the Bedtime Block

* Take advantage of this high rating time strand on Nick JR and Nick JR2. With excellent performance numbers for both mums and kids, the bedtime block guarantees huge cut-through and awareness for your brand.

* With its warm and inclusive tone, the strand also offers a unique creative setting for advertisers to frame their brands in. The soft and gentle programming means that the strand has come to play a key role in settling children down as they prepare for sleep - benefit from a close association with this strand and its role in the cosy night time routine between parent and child.

* The strand is so popular it even has its own well-loved “Jimmy Jammers” song

* http://www.youtube.com/watch?v=_gzF1rzKSUU



* We can offer a completely bespoke package with tailored creative treatment and various options of TV/online support . A guide package spanning across TV and online has been included within this proposal.

TV Sponsorship Overview

Nick Jr.

July - December
18:00-20:00
5 x 10” per hour
Approximately 506 kids tvrs (actuals)

Nick Jr. 2

July – December
17:00-19:00
5 x 10” per hour
Approximately 309 kids tvrs (actuals)

Opportunity to sponsor each zone or combined – depending on budgets available

Example Programming

Programming tone is soft and gentle to suit the bedtime strand. There’s an emphasis on positive themes such as friendship,
creativity, imagination and family.

Poppy Cat Bed Time Stories

Poppy Cat is a capable, endearing, and determined six year-old ginger tabby cat. Her heroic gusto and unquenchable curiosity propel each adventure for her and her friends, often leading to unexpected experiences and discoveries. But her top priority is always her friends, which is why she is the unspoken leader of her little gang. She's the glue that holds them all together.

Peppa Pig

Peppa Pig is a lovable but slightly bossy little pig. She is four years old and lives with Mummy Pig, Daddy Pig and her little brother George. Peppa likes playing with Suzy Sheep (her best friend), visiting Granny and Grandpa Pig, and looking after George. Most of all, Peppa loves jumping up and down in muddy puddles, laughing and making loud snorting noises.

NOTE: Scheduling may change.

Example Programming [(continued...)]


Olive the Ostrich

Olive is an ostrich who has an amazing imagination. While the rest of her family are running, pecking and doing Ostrichy things, Olive can be found imagining herself going on amazing adventures when she buries her head down, down into the sand...until she pops up somewhere new, anywhere she can imagine! Wherever Olive's imagination takes her, there's always things to do, friends to make and adventures to be had.

Guess How Much I Love You

Based on the best selling children’s book, fans of the heart warming tale can now follow the adventures of Little Nutbrown Hare and all his friends in a series of beautifully animated adventures.

NOTE: Scheduling may change. The above shows are currently scheduled for the Nick JR bedtime block only, and not in Nick JR2’s bedtime block.

Nick JR Sponsorship Delivery
Guide (6 Months)

Kids
TVRs (Actuals)*: 506
Cover (000s): 1503
+1 Cover (%): 17.8
OTS: 28.4

HWCH (Housewives with Children)
TVRs (Actuals)*: 446.7
Cover (000s): 1201
+1 Cover (%): 18.2
OTS: 24.6

HWCH 0-3 (Housewives with Children 0-3)
TVRs (Actuals)*: 848 - 67% TVR increase from kids audience
Cover (000s): 747
+1 Cover (%): 29.3
OTS: 29

NOTE: *Ratings supplied are estimates based on current predictions and will fluctuate in line with the market

Nick JR2 Sponsorship Delivery
Guide (6 Months)

Kids
TVRs (Actuals)*: 309
Cover (000s): 1164
+1 Cover (%): 13.8
OTS: 22.4

HWCH (Housewives with Children)
TVRs (Actuals)*: 269.6
Cover (000s): 876
+1 Cover (%): 13.3
OTS: 20.3

HWCH 0-3 (Housewives with Children 0-3)
TVRs (Actuals)*: 495.9 - 60% TVR increase from kids audience
Cover (000s): 534
+1 Cover (%): 20.9
OTS: 23.7

NOTE: *Ratings supplied are estimates based on current predictions and will fluctuate in line with the market

Online
Possible Extension of TV Sponsorship: Food For Thought

Nick JR is very much a co-usage site - 97% of parents are actively involved when their child visits the Nick JR site. * This makes it a great destination to amplify TV sponsorship.

*Taken from Nickelodeon’s Online Together 2013

Nickjr.co.uk*

Giving kids their first taste of the web, with access to show info, activities, clips, comps, and all their favourite characters – from Peppa Pig to Dora the Explorer. NickJr.co.uk offers a learning environment which parents trust, creating a perfect destination for a commercially valuable customer.

Traffic
Unique visitors: 1,100,000
Ad impressions: 24,000,000
Visits: 1,700,000
Video ad impressions:
1,700,000
Dwell times: 15.6 minutes

Audience Profile
Female 50%, Male 50%
32% of visitors have a HH of £35-50K or more – parents frequently visit the site with their children.

*Source: Nick Jr Immersion Day, Omniture May 2012, Comscore / UKOM Dec 2011, Dart Jun 2012


Contact Details
Oya Mustafa
Sponsorship Manager – Viacom
020 7032 4942
Oya.Mustafa@bskyb.com

*Taken from Nickelodeon’s Online Together 2013.