"Paw Patrol", formally called "Ryder's Paw Patrol", is a comedy action-adventure aimed towards the older pre-school audience that follows the adventures of a ten-year old boy and his very special team of rescue pups. The show will star actor, voice Actor and musician Scott McCord as 'Jake', the young, hip Mountain Ranger, Katherine Forrester as 'Katie', and child actor Alex Thorne, who will play a character called Zuma.
Nickelodeon will showcase "Paw Patrol" at Licensing Expo 2013:
"Nickelodeon is overjoyed to attend Licensing Expo this year, bigger and better than ever," says Manuel Torres , senior vice president, global toys and electronics, Nickelodeon Consumer Products. "We have a nearly 5,000-square-foot dedicated Nickelodeon booth and we're excited to showcase our world-renowned sensational properties SpongeBob SquarePants, Dora the Explorer and Teenage Mutant Ninja Turtles, preschool hit 'Bubble Guppies,' the recently launched and re-imagined CG-animated series 'Peter Rabbit,' as well as upcoming shows including 'Dora and Friends' and 'Paw Patrol.'"