The children's entertainment and media news website
Kidscreen is reporting the preschool animation news that the international entertainment business Entertainment One Family has sold Nick Jr. UK and Ireland's popular Astley Baker Davies-produced animated preschool series "Peppa Pig" to Karusel, a Russian television channel dedicated to children and youth which is owned by Russian state broadcaster VGTRK and Channel One Russia Worldwide. eOne has also announced that they and master Russian licensing partner Rosman Press will be introducing a wide range of licensed merchandise to the Russian market later this year. Beginning Spring 2013, Peppa Pig toys and publishing will be available in shops across Russia, while a standalone magazine, arts and crafts and secondary categories will follow this fall. Kidscreen is
also reporting the Peppa Pig news that Entertainment One (eOne) is growing the presence of their brands such as Peppa Pig in Asia through new broadcast and licensing agreements as well as the appointment of a new territory manager for the region. With deals brokered by eOne's newly appointed territory manager for Asia, Daniela Flower, "Peppa Pig" is set to air in Korea this year on the country's Educational Broadcast System (EBS) and new episodes will begin broadcasting on the terrestrial channel from March 2013:
Peppa Pig grows presence in Russia
Entertainment One Family (eOne) is expanding its preschool property Peppa Pig within the Russian market with the daily airing of the animated series on TV channel Karusel and a mass retail roll out slated for this year.
Master Russian licensing partner Rosman Press will be introducing a wide range of licensed merchandise to the market later this year. Beginning this spring, toys and publishing will hit retail, while a standalone magazine, arts and crafts and secondary categories will follow this fall.
Regional ad campaigns will include TV advertising, which will run from August through December, and a localised web presence. Discussions are currently underway with local agent INK for licensing agreements in additional categories.
In the past year eOne has launched robust L&M programs for Peppa Pig across the US, Spain and Australia. In addition to Russia, Peppa Pig merchandise is set to launch in Italy, Benelux, Canada and the Nordics later this year.
The news follows eOne Family’s recent appointment of a new head of global sales, Monica Candiani, who is working with the company’s licensing division to support the continued global expansion of the Peppa Pig brand.
Tags: eOne Family, Peppa Pig, Russia, TV Karusel
And:
eOne brings Peppa Pig, new territory manager to Asian market
Entertainment One (eOne) is growing the presence of brands like Peppa Pig in Asia through new broadcast and licensing agreements as well as the appointment of a new territory manager for the region.
Produced by Astley Baker Davies, the preschool series is set to air in Korea this year on the country’s Educational Broadcast System (EBS) and new episodes will begin broadcasting on the terrestrial channel this month.
Entertainment licensing agent Cocoban is on board to represent Peppa Pig in Korea and the first line of merchandise is set to launch in Q4 ahead of Christmas.
The deals with EBS and Cocoban were brokered by Daniela Flower, eOne’s newly appointed territory manager for Asia. Flower will oversee broadcast and licensing across all regions, excluding Japan, for eOne’s portfolio of entertainment properties. Based in Hong Kong, Flower sold broadcast deals for Peppa Pig in Singapore, Hong Kong, Taiwan and Thailand last year.
Last week, eOne announced plans to expand the Peppa Pig brand within the Russian market through the daily airing of the animated series on TV channel Karusel and a mass retail roll out slated for this year.
Tags: Asia, Daniela Flower, Educational Broadcast System, eOne, Korea, Peppa Pig
Also, from
The Daily Mail:
Now it's Peppa Pigskov! Britain's favourite children's cartoon goes to Russia
* The Peppa Pig brand has now spread to 180 different countries
* Entertainment One is hoping to tap into a growing merchandise market
* The animated series is being launched on Russian television channel Karusel
* Merchandise will be launched in the Nordics, Italy and Canada this year
It's proved so popular in Britain that it has its own theme park and has spawned a massive line of merchandise.
But much-loved childrens' cartoon Peppa Pig will soon be entertaining youngsters in Russia too.
Russia is the latest country to adopt the global phenomenon with the brand's owner, Entertainment One, hoping to tap into what it sees as one of the world's fastest growing merchandise markets.
Global phenomenon: Children's television show Peppa Pig is to be shown on Russian channels
Popular: The cartoon centres on the adventures of Peppa and her family doing everyday activitiesThe animated series is being launched on Russian television channel Karusel with merchandise such as toys and magazines set to launch in the country in the coming weeks.
The move extends the global profile of the piglet who loves to jump in muddy puddles.
Peppa's popularity initially among UK pre-school children has spread to around 180 territories around the world including the United States and Australia.
The character goes by many different names across the globe, including Miss Pink Pig in China, Prascic Pepa in Croatia, Gurli Gris in Denmark and Swinka Peppa in Polish.
Big business: The brand has a vast range of merchandise available for fans including this inflatable chair
Worldwide brand: As well as being hugely popular in the UK, the Peppa Pig brand is known in 180 territories including Germany where she is known as Peppa Wutz
Much-loved: The Polish version of Peppa Pig is called Swinka PigDarren Throop, president and chief executive of Entertainment One - which also owns the Twilight franchise - said: 'As one of the world's fastest emerging markets for licensed merchandise, we see huge potential for the brand in Russia.'
Entertainment One said it was also seeking to roll out Peppa merchandising in the Nordics, Italy and Canada this year.
The company has grown quickly since establishing itself as a film distribution network in March 2007, taking over Contender, the UK content group later that year.
Royal friends: The Queen made a guest appearance in the cartoon to celebrate the Diamond JubileeThe cartoon, which was originally aired in 2004 on Channel 5 and Nickelodeon Jnr, features the adventures of peppa, her brother George, Mummy Pig, Daddy Pig and the rest of the family.
All of her friends are all different species of animals and one episode even saw Peppa make friends with the Queen.
The brand has proved the supplier of huge income for Entertainment One, with the franchise grossing £200million in sales in the UK alone in 2010.
