Weetabix And Nickelodeon UK Partner For Ready Brek's Brand New "The Ready Brek Super Smooth Guarantee" Promotion

Campaign, the UK's leading weekly magazine for the advertising industry, is reporting in an article on their official website, campaignlive.co.uk, the Nickelodeon UK news that the food processing company Weetabix Ltd., (also known as the Weetabix Food Company) has partnered with Nickelodeon UK for Ready Brek's brand new "The Ready Brek super smooth guarantee" advertising campaign. As part of the deal, the official Nickelodeon UK website, nick.co.uk, will host a special "The Ready Brek super smooth guarantee" website will allow everyone to punish Ready Brek staff and to "watch, win & laugh" the forfeits for their chance to win a brand new iPad Mini. As part of Ready Brek's "super smooth guarantee" campaign, the London, UK-based creative company 101 has designed and created the following 30 second TV spot which will run and be shown on British television channels:

Ready Brek "The Ready Brek super smooth guarantee" by 101

101 has created a campaign for Ready Brek. A TV spot, "The Ready Brek Super Smooth Guarantee", shows the ridiculous forfeits real-life employees will perform should any child find a lump in their porridge. A dedicated hub on Nickelodeon.co.uk will allow children to punish Ready Brek staff. The work was written and art directed by Thomas Ilum and Zoe Sys Vogelius. It was directed by Rafael Lopez through Stink.


At Ready Brek, we've always made super smooth porridge. In fact, we're so sure you'll never find a lump, that we're introducing the The Ready Brek super smooth guarantee. So, if you do find one, Alex, from the Ready Brek factory, will perform a ballet piece at your birthday. [...] Or switch his favourite bike to this one [really small bike]. Or Steve here will wrestle two huge Scottish wrestlers. You can do it, Steve! (No, he can't!) So try and find a lump in your Ready Brek, we're waiting. Readybrek.co.uk CREDITS Copywriters: Thomas Ilum, Zoe Sys Vogelius Art directors: Thomas Ilum, Zoe Sys Vogelius Creative director: Augusto Sola Production company: Stink London Director: Rafael Lopez Keywords: Grocery Food, United Kingdom, Ready Brek, 101, Food & Drink, Agency, Ad campaign, Agencies, Television campaign, Global, Creative agency