Nickelodeon UK And Zappar Unveil George At Asda's Brand New And Exclusive "SpongeBob SquarePants" Augmented Reality T-Shirt Called "Action Sponge"!

Nickelodeon UK and Ireland has announced in a demonstration video on Telly (telly.com/NickelodeonUK) that the British supermarket chain Asda has unveiled and started to sell a brand new and exclusive "SpongeBob SquarePants" 'come to life' t-shirt called "Action Sponge" which is made by AR specialists Zappar, that when viewed through the camera of a smartphone using the special Zappar App (currently available for the Apple iPhone, Apple iPad, and Google Android), comes to life and interactive on the screen using Augmented Reality technology, letting the viewer interact with Nickelodeon Megastar SpongeBob SquarePants and play a exclusive 'Karate Choppers' game, where you have to help Spongebob defend himself from the krabby patty onslaught, using his kung-fu kicks and your fast reactions, as part of Asda's "George" kidswear clothing line brand (also known as 'Asda/George' and 'George@Asda'). You can view Zapper and Nickelodeon UK's brand new "SpongeBob: Action Sponge" T-Shirt, which is currently being sold exclusively by George At Asda, demonstration video below:

See SpongeBob come to life in front of you with the brand new SpongeBob Augmented Reality t-shirt out now at George exclusively at Asda.

You can buy Zapper and Nickelodeon UK's brand new "SpongeBob SquarePants: Action Sponge" T-Shirt here on the official George At Asda website on the official Asda Direct website, direct.asda.com. You can also view Zappar's official product page for Nickelodeon UK and George@Asda's brand new "SpongeBob SquarePants" Augmented Reality "Action Sponge" T-Shirt here on Zappar.com.

To celebrate the launch of Nickelodeon UK and Zappar's brand new "SpongeBob SquarePants" T-Shirt called "Action Sponge" exclusively at George@Asda, George Style, the official blog of the 'George' fashion range, has teamed up with Nickelodeon UK to launch a brand new competition, where the winner will get an iPod Touch, SpongeBob Zappar t-shirt and a SpongeBob SquarePants goodie bag, plus ten runners-up will win a SpongeBob goodie bag! You can enter George Style's SpongeBob Zappar t-shirt contest here on georgestyle.george.com!

WIN - Win an iPod touch in our SpongeBob SquarePants Zappar t-shirt competition!

This SpongeBob SquarePants t-shirt might seem like an ordinary kids’ t-shirt but take a closer look…

It’s the latest in our range of fun Zappar t-shirts which come to life with the help of a smartphone! Simply download the free app, point your phone at the t-shirt design and watch what happens.

The app works by detecting the unique shape and colours used in the print – you can download the free apps from Zappar.com for your iPhone, iPad or Android phone.

The t-shirt is just £7 and available online now and in store from 16th September. To celebrate the launch we’ve teamed up with Nickelodeon to give you the chance to win an amazing prize. The winner will get an iPod Touch, SpongeBob Zappar t-shirt and SpongeBob SquarePants goodie bag. Ten runners-up will win a SpongeBob goodie bag.

For your chance to win simply watch the video [here on George Styles' official "SpongeBob SquarePants" competition webpage] and tell us the colour of SpongeBob Squarepants’ karate gloves using the form below. Make sure you enter before noon on Wednesday 17th October 2012 for your chance to win – see full terms and conditions.

Or if you can’t wait to get your hands on it buy it now from George.com – and check out our other Zappar t-shirts.

Also, Tweeted (posted) by Nickelodeon UK and Ireland on their official Twitter profile page (@NickelodeonUK):

.http://twitvid.com/B9QEI - See SpongeBob come to life in front of you with the brand new SpongeBob Augmented Reality t-shirt out now at Geor