Mind Candy Announces "Moshi Monsters" Golden Ticket Promotion; Nickelodeon UK To Advertise "Moshi Monsters" Promotion On Television And The Official Nickelodeon UK Website, Nick.co.uk

From Licensing.biz:

Over 1m Moshi Monsters golden tickets in mags

Mind Candy offers readers a free 24 hours of Moshi Monsters membership.

This month our sister publication ToyNews contains a golden ticket offering readers a free 24 hours on Moshi Monsters.

It’s part of a campaign which has seen the golden tickets inserted into over one million UK magazines. The offer runs until September 10th.

Mind Candy is also targeting young gamers and Moshi fans via children's networks such as CITV, Cartoon Network and Nickelodeon. Special ads promoting the Golden Ticket have been running for three months.

Takeovers will see Moshi Monsters invading the Cartoon Network, Nickelodeon and Swapit websites for the next five weeks. There’s also a dedicated campaign running over multiple social networks.

Tags: moshi monsters

Also, from MCV:

Mind Candy readies global campaign for Moshi Monsters Golden Ticket offer

This week's issue of MCV includes a Golden Ticket that gives users 24 hours of free membership to Moshi Monsters.

The ticket is part of a massive worldwide campaign by Mind Candy to raise awareness of the online kids phenomenon. More than one million tickets have been inserted into kids, parents and trade magazines since July.

Each ticket grants contains a unique code that can be redeemed at www.moshimember.com, granting access to the site's paid features like new mini-games and advanced social options.

Promotions are running across 10 key territories around the globe. In the UK, Mind Candy is mainly targeting young gamers and Moshi fans via children’s TV networks, such as CITV, Cartoon Network and Nickelodeon. Special ads promoting the Golden Ticket offer have been running for three months.

Meanwhile online takeovers will see Cartoon Network, Nickelodeon and Swapit dominated by Moshi Monsters for five weeks. There is also a dedicated campaign running over multiple social networks.

Tags: moshi monsters , marketing , mind candy , Moshi , golden ticket