Christmas on Nickelodeon - Available to sponsor now!
Christmas on Nickelodeon:
This year Sky Media and Nickelodeon will be offering an exciting promotional Christmas stunt which is available for sponsorship! This will offer brands a unique avenue to reach the all-important kids' market.
'The Advent Calendar Watch and Win' competition, hosted online, will be Nickelodeon's Big Christmas Stunt for 2012. With full editorial support, the proposal will offer a brand a cross platform partnership that is connected and pushed via on air-promotions, sponsorship and online. This will deliver a fully integrated, channel endorsed package to promote and drive awareness for a brand.
Sponsorship Opportunity:
* 1st – 30th December
* Nickelodeon
* Saturday & Sunday, 09:00 – 12:00
* Approx. 4 x 10" & 4 x 5" credits per hour
* Approx. 240 spots over December Sponsorship
* Approx. 98 actual Kids TVRs
* Online brand integration
On-Air Promotions:
* We'll be making lots of noise about the Nick Advent Calendar on-air with 15 second and 30 second promos pushing to the sponsored advent calendar area on Nick.co.uk
* All of the promos would carry the brand as lower thirds and/or 5 second bumpers so they would be getting lots of exposure and a strong association with the competition
* All on air activity will be aired during editorial time – the channels own promotional time slots. This inventory is not available to standard commercial partnerships
* The stunt promo activity will deliver approx. 80 Kids TVRs on Nickelodeon with the replay TVRs being provided as value
Celebrate Christmas with Nickelodeon
Unique Opportunity for Christmas 2012
* This year Nickelodeon will be offering a Christmas promotion stunt that will be available for commercial sponsorship!
* The Advent Calendar Watch and Win competition will be Nickelodeon's BIG Christmas Stunt for 2012
* With full editorial support, the proposed will offer a brand a cross platform partnership that is connected via on air-promotions, sponsorship and digital. This will deliver a fully integrated, channel endorsed package to promote and drive awareness for a brand.
Sponsorship Strand
1st – 30th December
* Nickelodeon Only
* S+S, 09:00 – 12:00
* Approx. 4 x 10" & 4 x 5" credits per hour
* Approx. 240 spots over December Sponsorship
* Approx. 98 actual Kids TVRs
The sponsorship bumpers would combine the brand with a graphic treatment that reflected the overall advent theme. For instance an advent calendar window opens to reveal a clip or image of the brand.
On Air Promotions
Premium Inventory
* We'll be making lots of noise about the Nick Advent Calendar onair with 15 second and 30 second promos pushing to the sponsored advent calendar area on Nick.co.uk.
* All of the promos would carry the brand as lower thirds and/or 5 second bumpers so they would be getting lots of exposure and a strong association with the competition.
* All on air activity will be aired during editorial time – the channels own promotional time slots. This inventory is not available to standard commercial partnerships
* The stunt promo activity will deliver approx. 80 Kids TVRs on Nickelodeon with the replay TVRs being provided as value.
How to Enter…?
Watch And Win on Nick with (brand)
The competition would work like this ... each day viewers would go to the advent calendar web page where they open a new window and answer a programme related question for their chance to win amazing Nickelodeon and the brands prizes.
The prizes could range from digital gifts such as a free itunes download to bigger prizes such as a Nintendo DS or iPad 3.
The competition builds to the final window where the prize is a big ticket item such as the ultimate home entertainments system or a family holiday
Integration of the brand
Win With Nickelodeon and (brand)
Branding will increase when more windows are open, we've shown a couple of open windows here and could look at doing something with the surround of the page too.
Digital Support / Campaign Formats:
* Home Page Button – Home page presence and editorial feel, lead users to Advent Calendar
* Competition Buttons – Presence on WIN pages, lead users to Advent Calendar
* Overlays – high impact & interactive; motivate users to explore the Advent Calendar and promote the DVD release
* Home Page Push Downs – high impact and extended home page presence.
Guide Delivery Summary
TV
Campaign Element - Sponsorship
Audience: Kids
Approx. TVR: 98
Cover (000's): 673
+1 Cover %: 7.9
Frequency: 12.4
Campaign Element - Promotion
Audience: Kids
Approx. TVR: 80
Cover (000's): 1,454
+1 Cover %: 17
Frequency: 4.7
Online
* Competition Buttons x 3 weeks - 3 days free
* Home Page Buttons x 2 weeks
* Overlays x 3 weeks - 277,777 impressions - £1,944 value + additional 10% overlay impressions
* HP Push Downs x 2 weeks - 222,222 impressions
Guide Investment Summary
Media:
TV Sponsorship: £45,800 gross - £38,930 net
TV Promotion: £30,533 gross - £25,953 net
Online Media: £15,000 gross - £12,750 net
Non Media:
TV (Guide): £12,000 net
Online: £10,000 net
Prize: £10,000 net
Total NET: £109,633 net
* This investment summary is a guide and shows the minimum media investment needed in order to execute this campaign effectively
Contact Details
Drachan Forster
Sponsorship Controller – Viacom
0207 032 6637
drachan.forster@bskyb.com
Oya Mustafa
Sponsorship Manager – Viacom
0207 032 4942
oya.mustafa@bskyb.com
Friday, August 31, 2012
Nickelodeon UK Announces "Christmas On Nickelodeon 2012" Sponsorship Opportunity; Announces That Nickelodeon UK's "Big Christmas Stunt" This Year Will Be The 'The Advent Calendar Watch And Win' Competition!
Nickelodeon UK has announced in their "Christmas on Nickelodeon" Sponsorship Opportunity on the official Sky Media website that, as part of "Christmas on Nickelodeon UK" and "December on Nickelodeon UK", Nickelodeon UK will be holding a special 'The Advent Calendar Watch and Win' competition, similar to Nick UK's "SpongeBob's Advent Calendar" which Nickelodeon UK held last year over Christmas 2011, which will be this years "Big Christmas Stunt" for Nickelodeon UK! The Nickelodeon UK News below also features a few concept images from what Nickelodeon UK's online Christmas Advent Calendar may look like on Nick.co.uk!
