To help celebrate Nickelodeon Australia's
upcoming "SlimeFest" event, where on Saturday 15th September 2012, Nickelodeon Australia will be taking over Sydney's Hordern Pavilion to hold a very special concert called "SLIMEFEST", Australia's first music festival just for kids, tweens and teenagers, Nickelodeon Australia and New Zealand has announced a brand new "SpongeBob SquarePants" campaign called "Dare to be Square". From
Voxy.co.nz:
SpongeBob 'Dare to be Square' campaign launches
Announced today, Nickelodeon has launched an exciting initiative to promote positivity and inclusiveness: it’s SpongeBob's "Dare to Be Square"!
In a round world there is one hero who dares to be square. One hero who dares to be himself. One hero who is happy and positive no matter what the world throws at him. That hero is SpongeBob SquarePants.
Inspired by SpongeBob, Nickelodeon (Nick) invites the kids of the world to band together in a celebration of positivity, optimism, and being an individual. Nick is calling on kids to "throw a square in the air" with their hands to show the power of positivity. Throw a square in the air to show you care!
With a target of 1 million "square pics" online, Nickelodeon has reached out to celebrities ahead of launch to inspire kids. The campaign has already found early support from names such as music artists Stan Walker, Justice Crew, Johnny Ruffo and Christina Parie, Aussie actors Firass Dirani, Gyton Grantley and Rob Mills and Nickelodeon’s presenters Luke and Wyatt to name just a few!
From today, Nickelodeon is urging even more celebrities and kids to upload their squares online, simply by visiting www.nickelodeon.com.au/daretobesquare . Nick is also calling on the public to send on the message via email, FaceBook and Twitter (tweet using hashtag #DARETOBESQUARE) to all their own contacts to throw squares in the air and upload their pics online.
In addition to aiming for 1 million square pics online, Nickelodeon will be directing the audience of kids who attend Nickelodeon’s SLIMEFEST to throw a square in the air during the show. This moment will create an amazing display of solidarity, with the crowd of thousands "daring to be square" in the spirit of SpongeBob’s positivity!
Nickelodeon’s inaugural SLIMEFEST event will be Australia’s first music concert for tweens, combining all the best elements of Nickelodeon’s mega-popular Kids’ Choice Awards (KCAs) events. With coveted tickets for the initial show now sold out, a second show was announced last week by popular demand, and will take place at 11.00am on Saturday September 15 (same day) at Sydney’s Hordern Pavillion. Artists set to perform include JESSICA MAUBOY, REECE MASTIN, JUSTICE CREW, STAN WALKER and JOHNNY RUFFO. Added to the line-up just last week is CHRISTINA PARIE, who has also been named SLIMEFEST’s official backstage reporter, and is set to provide audiences with AAA access to the with backstage photos, exclusive interviews and updates to The Nick Shack (www.nickelodeon.com.au) throughout the show.
Tickets for the 11.00am 90min show are available now through Ticketek (www.ticketek.com.au).
Kids at home can also enjoy the mess-fest of slime, and watch the crowd throwing their squares in the air for Dare to Be Square during the New Zealand broadcast of SLIMEFEST on Saturday September 15 at 8.00pm on Nickelodeon.
Also, from Nickelodeon Australia's
official "Dare To Be Square" webpage on the official 'The Nick Shack' website:
Dare to be yourself. Dare to be square.
Nickelodeon Australia and New Zealand's "Dare To Be Square" campaign logo from Nickelodeon Australia's official Facebook page, Facebook.com/NickelodeonAustralia
In a round world there is one hero who dares to be square. One hero who dares to be himself. One hero who is happy and positive no matter what the world throws at him. That hero is SpongeBob SquarePants.
Nickelodeon is asking YOU to band together against meanness and negativity.
We want you to throw a square in the air to show the power of positivity.
Throw a square in the air to show you care!
Send us your square!.
