Cheadle, Manchester UK-Based Licensing Company 'Character World' Signs Nickelodeon And Viacom Consumer Products UK Agreement To Make Soft Furnishings Based On Nickelodeon Shows, Including "SpongeBob SquarePants", "Teenage Mutant Ninja Turtles", "Victorious", "Winx Club" And "Dora the Explorer"

From the Manchester Evening News:

Character World signs Nickelodeon agreement for soft furnishings

Licensing firm Character World has agreed a deal to create a line of soft furnishings featuring characters from children's TV channel Nickelodeon.

Nickleodeon and Viacom Consumer Products has signed an agreement with Cheadle-based Character World, which will develop and produce bedroom textiles, furniture and towelling products featuring favourites including Teenage Mutant Ninja Turtles, Victorious, Spongebob SquarePants, Winx Club and Dora the Explorer.

Among the first products to launch will be duvet covers, cushion covers, fleece blankets and sleeping bags.

Tim Kilby, director at Character World, said: "To secure an umbrella deal with Nickelodeon is a major coup for Character World.

"We’re extremely excited to introduce new product ranges featuring favourite Nickelodeon characters into the marketplace."

Character World has 50 staff and supplies retailers including Argos, Littlewoods, Express Gifts and Amazon.

Also, from The Business Desk:

Character World buoyed by Nickleodeon deal

CHARACTER World, the south Manchester, which supplies licensed home textiles to a number of leading retailers has extended its links with entertainment brands Nickelodeon & Viacom and is predicting a record year.

An 'umbrella deal' between the Cheadle-based company and the group means Character World will develop and produce bedroom textiles, furniture and towelling products for Teenage Mutant Ninja Turtles - which is being relaunched next year - as well as Victorious, Spongebob SquarePants, Winx Club and Dora [The Explorer].

Also, from Licensing.biz:

Character World secures key Nickelodeon deal

Homewares and textiles specialist inks 'umbrella' agreement with licensor.

Character World has scored - in its own words - a major coup, signing an umbrella agreement with Nickelodeon & Viacom Consumer Products.

The deal will see the popular licensee develop and produce bedroom textiles, furniture and toweling products for Nickelodeon brands in the UK and Ireland.

Properties covered will include Teenage Mutant Ninja Turtles, plus Victorious, Spongebob Squarepants, Winx Club and Dora the Explorer.

Part of the umbrella deal includes the production of duvet covers, cushion covers, fleece blankets and sleeping bags.

"We are so proud to be working with a market leader such as Character World, and this agreement shows their confidence in Nickelodeon's characters and brands," said Mark Kingston, VP consumer products UK, Australia, Russia, Israel & CEE, retail sales and trade marketing Europe. "The opportunity to team Nickelodeon's creative expertise with Character World's enviable range of innovative product lines means that families are set to go from bath time to bedtime surrounded by Nickelodeon with fun, unique, quality products."

Tim Kilby, director at Character World, added: "To secure an umbrella deal with Nickelodeon is a major coup for Character World. We're extremely excited to introduce new product ranges featuring favourite Nickelodeon characters into the marketplace."