Kids production spend up 60% in multichannel
Multichannel broadcasters spent nearly £29m on British animation and children’s production last year - a rise of 60% on 2010.
Research by consultancy Oliver & Ohlbaum Associates, commissioned by the Commercial Broadcasters' Association (Coba), suggests investment by multichannels in original kids programmes rose to £25.5m in 2011, up from £14.9m in 2010.
When including secondary rights, this figure climbs to £28.6m – the highest ever spent by commercial broadcasters in the UK.
Coba members, such as Turner Broadcasting System and the Walt Disney Company, have ordered several series from UK indies.
Lime Pictures' House of Anubis and Blue-Zoo’s Olive the Ostrich for Nickelodeon, and Sassy Films' Goalmouth or Maverick's Get The Look for Disney, are among some of the key properties to have been broadcast in recent months.
Executive director of Coba Adam Minns said: “This investment comes despite tough economic conditions and is all the more timely given that children’s and animation production face well documented pressures.
“We believe the introduction of a tax credit for animation production will help underpin further growth.”
Monday, July 02, 2012
British Multichannel Broadcasters Spend Nearly £29m On British Animation And Children's Production In 2011
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