Nickelodeon UK's MD, Tina McCann, Discusses The UK-Irish Boy Band 'One Direction' Performing At The Nickelodeon 2012 Kids' Choice Awards

From FemaleFirst.co.uk:

One Direction To Perform At Nickelodeon’s Kids’ Choice Awards 2012

Hot on the heels of making their US live performance debut while on tour with Nickelodeon’s Big Time Rush, international pop sensation One Direction has been confirmed to perform at Nickelodeon’s Kids’ Choice Awards 2012, Sunday 1st April at 5.30pm on Nick UK.

'One Direction is one of the UK’s hottest properties.' said Tina McCann, Managing Director for Nickelodeon UK. #Their talent and their infectious personalities make them the perfect performance choice for the Nickelodeon Kids’ Choice Awards 2012 and we’re sure they will be a massively popular choice.'

One Direction, nominated for the awards of Favourite UK Band and Favourite UK Newcomer at this year’s event, will perform their debut single What Makes You Beautiful at the Nickelodeon’s Kids’ Choice Awards 2012, joining host Will Smith for the star-studded event airing live from the University of Southern California’s Galen Centre in Los Angeles, where kids will honour their favourite celebrities spanning the worlds of film, music, TV and sports.

UK fans can show their support for their favourites by registering their votes at nick.co.uk/kca

The X Factor group's debut single What Makes You Beautiful, recently won a BRIT Award for Best British Single, with the music video garnering over 61 million views on VEVO and had more than 132,000 downloads in its first week in the USA.

It is also the highest Billboard HOT 100 debut for a UK act in over 14 years since the Verve and is also the last UK group to chart so high since the Spice Girls. Most recently, One Direction featuring Harry Styles, Zayn Malik, Liam Payne, Louis Tomlinson and Niall Horan taped an episode of the Nickelodeon hit comedy series iCarly, entitled 'iGot Jungle Worms,' which is set to premiere later this year.

One Direction will debut their album Up All Night in the US on 13th March. Up All Night is already a global success entering the charts at #1 in 6 countries including Sweden and Italy and top ten in 12 more, plus it has been certified triple platinum in Ireland, double platinum in the UK and platinum in New Zealand & Australia.

One Direction joined the Big Time Rush Better With U Tour on February 24th in Chicago and their US debut kicked-off with the highly successful grassroots BRING1D2US online campaign which saw the band break records with social media platforms Twitition and Twibbon.

The campaign engaged thousands of fans across America to complete weekly challenges for a chance to win the Grand Prize of a special 1D event in their city.