First Lady Of The USA Michelle Obama To Appear At Nickelodeon's 25th Annual Kids' Choice Awards To Present Taylor Swift With The Big Help Award

Below is a Nickelodeon Press Release from PR Newswire:

First Lady Michelle Obama to Appear at Nickelodeon's 25th Annual Kids' Choice Awards to Present Taylor Swift With The Big Help Award

Grammy® Award-Winning Swift to be Honored for Her Work with Tornado and Flood Survivors at 2012 Kids' Choice Awards to be telecast live from Los Angeles, Saturday, March 31

LOS ANGELES, March 27, 2012 /Nickelodeon Press Release via PRNewswire/ -- First Lady Michelle Obama will make her first-ever appearance at Nickelodeon's Kids' Choice Awards to present Grammy Award-winning singer/songwriter Taylor Swift with this year's The Big Help Award in recognition of her extensive philanthropic endeavors, including her work with tornado and flood survivors in the United States. This year's Kids' Choice Awards, to be hosted by Will Smith, will be telecast live on Nickelodeon Saturday, March 31, at 8 pm (ET/Tape delayed for West Coast) from USC's Galen Center in Los Angeles, Ca. The Big Help Award recognizes individuals who take actions to better the world and whose significant impact on their community has inspired kids to do the same.

"Taylor's dedication to helping others has encouraged her fan base to do the same, and this is the very core of what The Big Help is, inspiring others through action," said Marva Smalls, Executive Vice President, Public Affairs and Chief of Staff, Nickelodeon Group. "We are honored that First Lady Michelle Obama, a past recipient of The Big Help Award will be presenting this formidable and inspiring artist with this much deserved honor."

First Lady Michelle Obama received The Big Help Award at the 2010 Kids' Choice Awards in recognition of her leadership in championing healthier lifestyles for kids through her Let's Move! campaign. Earlier this year, Mrs. Obama appeared in a special episode of Nickelodeon's hit series iCarly in support of her Joining Forces initiative to support military families.

Among her many charitable works, Swift is dedicated to raising funds and awareness to benefit those affected by natural disasters. Most recently, Swift took the unprecedented step of opening the last dress rehearsal of her Speak Now Tour to fans as a fundraiser for victims of the deadly tornadoes that tore through the Southeastern region of the U.S. The event raised more than $750,000, with 100% of ticket sales going directly to help tornado victims via the "Speak Now … Help Now" Fund established through the Community Foundation of Middle Tennessee.

Swift's ongoing charitable work includes partnerships with Make-A-Wish Foundation, St. Jude Medical Center, Habitat for Humanity, TJ Martell Foundation, The Red Cross and its international and regional affiliates, The Salvation Army, Nick's Kids, and the Victory Junction Gang Camp, as well as libraries, schools and educational initiatives around the country.

Nickelodeon's The Big Help is a prosocial initiative that empowers kids to take positive actions on issues that are important to them. The goal of the campaign is to launch a kid-led movement, focusing on key issues like health and wellness, education, community service, and the environment. This is the fourth consecutive year The Big Help Award has been awarded to a celebrity who embodies the spirit of the Nickelodeon Big Help initiative. Previous winners include last year's recipient Justin Timberlake; this year's presenter of the award, First Lady Michelle Obama in 2010; and Leonardo DiCaprio in 2009.

Kids can pledge to make a difference in their community by going to www.nick.com/thebighelp/. The Big Help site will show them how to take positive actions that will directly affect their communities.

No stranger to Nickelodeon's Kids' Choice Awards, Swift has been nominated four times and is the recipient of two blimp awards, for Favorite Female Singer (2010) and Favorite Song, "You Belong with Me" (2010). Swift also appeared in the 2011 HALO Awards as one of the celebrities paired with an extraordinary teen who shared his passion for community service and giving back.

A six-time Grammy award winner, Swift was also named Billboard's 2011 Woman of the Year, and is the reigning American Music Awards Artist of the Year, as well as both the Country Music Association and the Academy of Country Music's Entertainer of the Year. Her Speak Now album has sold more than 5 million copies worldwide and she is Billboard's current Top 200 Albums Artist (all genres).With the release of her (now 5x-Platinum) Speak Now album in 2010, Taylor sold more albums that year than any other artist in any genre of music. She made history on the Billboard Hot 100, charting a record-breaking 11 songs from one album in a single week.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA - News, VIA.B - News).

SOURCE Nickelodeon

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Also, from Digital Spy:

Michelle Obama to give Taylor Swift special Kids' Choice Award

Michelle Obama is to present a special prize to Taylor Swift at the 2012 Nickelodeon Kids' Choice Awards.

The US First Lady will honour Swift's humanitarian efforts by giving her The Big Help Award at Saturday's ceremony.

The 'Safe and Sound' singer has been an active campaigner for charity causes and recently headlined a charity concert which raised $750,000 (£471,253) for the tornado-ravaged southern US.

Obama was chosen to hand out The Big Help Award because she was a recipient of the prize two years ago. Leonardo DiCaprio and Justin Timberlake are also among previous recipients.

Katy Perry and One Direction have been lined up to perform at the Kids' Choice Awards, while Will Smith serves as this year's host.

The 2012 Kids' Choice Awards air live on Nickelodeon on Saturday, March 31 at 8pm EST.

> Harry Potter, Katy Perry lead Kids' Choice Awards nominations

Watch Taylor Swift and The Civil Wars's 'Safe and Sound' music video [here on Digital Spy]:

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MICHELLE OBAMA: Charity award

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In its entirety it was truly mesmerising, moving, heartfelt and genuinely powerful stuff from the public speaker.

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First Lady Michelle Obama's next public appearance is expected to be at Nickelodeon's Kids' Choice Awards on Saturday in Los Angeles.

The First Lady will present singer/songwriter Taylor Swift with a Big Help Award in recognition of her charity work including her efforts helping tornado and flood survivors in the United States...

First Lady Michelle Obama is a past recipient of the award, for supporting healthier lifestyles for kids through her Let's Move! campaign.

The First Lady has also supported the charities Be The Change and Healthy Child Healthy World as part of her growing commitment to positive youth orientated campaigns and other worthwhile causes...