Thursday, December 29, 2011

Johnny Cupcakes Releases Video About The Making Of Their "A Johnny Cupcakes Nickelodeon Collaboration" Nickelodeon Clothing And Accessories Line

To celebrate the release of the third and final wave of Johnny Cupcakes's "A Johnny Cupcakes Nickelodeon Collaboration" Nickelodeon clothing and accessories line, which feature characters from classic Nickelodeon animated shows from the 1990's, worldwide on Saturday 31st December 2011, Johnny Cupcakes have released this high quality high-definition exclusive video which charts and details the creative processes that made Nickelodeon's retro "A Johnny Cupcakes Nickelodeon Collaboration" clothing and accessories line possible, from the beginning to the actual 'episode' releases, and features interviews with Nickelodeon USA staff members and executives Rob LaQuinta (Creative Director of Product Design & Development at Nickelodeon), Thad Baltimore (Associate Art Director at Nickelodeon / MTV) and Suzy Lee Raia (Vice President (VP) Licensing and Apparel at Nickelodeon) who talk about what it was like to have the rare chance to work with Nickelodeon's classic properties from 10-20 years ago which were the "life force" of Nickelodeon, such as "Rugrats", "The Ren & Stimpy Show", "Rocko's Modern Life", "Aaahh!!! Real Monsters", "CatDog", and "Hey Arnold!" for Nickelodeon's 1990's programming block ("The '90s Are All That" on Nickelodeon's TeenNick channel), how all of Johnny Cupcakes's stores/shops are like bakery's and them being about insider knowledge, and how Nickelodeon wondered what the Nickelodeon brand would look using Johnny Cupcakes's famous design.

Johnny Cupcakes x Nickelodeon | Conception to Completion from Johnny Cupcakes on Vimeo.

The third and final installment of the Johnny Cupcakes x Nickelodeon collaboration is here and this video details the project from its conception to its completion and execution.

The third batch (also known as "Nickelodeon Episode 3") of Johnny Cupcakes' and Nickelodeon's "Johnny Cupcakes Nickelodeon Collaboration" clothing and accessories line, also known as "JCxNick", will be released worldwide at all of Johnny Cupcakes's stores and online on the official Johnny Cupcakes website, JohnnyCupcakes.com, on Saturday 31st December 2011.

Also, posted on the official Johnny Cupcakes Blog on the official Johnny Cupcakes website:
Johnny Cupcakes x Nickelodeon | Conception to Completion

The third and final installment of the Johnny Cupcakes x Nickelodeon collaboration is upon us and the video seen above details the project from its conception to its completion and execution. What was once a dream of mine—working with Nickelodeon turned into a goal, a working progress—& now a trophy of positive memories. This entire collaboration would not have been possible without the Johnny Cupcakes team, the Nickelodeon team, and all of you for continuing to support this brand. Without you, we wouldn't be able to keep successfully creating these fun projects and unique experiences.

We owe a great deal of gratitude to the folks over at Nickelodeon that made this all possible. Their guidance and support was invaluable throughout this entire project. The Johnny Cupcakes family did a fine job of executing everything from promotion to order fulfillment. I’d like to especially thank Lucas Dunn for keeping this project well planned and organized on the daily; our creative superhero Chris DeLorenzo for elevating this collaboration far beyond our midnight society campfire chats of trying to decide which cartoons to work with—to bringing these characters to life; and most of all, my loving parents for getting cable and allowing me to build forts in their living room. This lead to eating pounds of Dunkaroos while watching (and falling in love with) Nickelodeon. Thanks for the best childhood and adulthood ever—love you mom and dad!

We can all take a step back now and smile at what we were able to achieve with this once-in-a-lifetime opportunity.

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