Nickelodeon UK Lifts Five Gongs At Promax UK 2011 Awards

A bit more Nickelodeon UK news about Nickelodeon UK and Ireland and Nick Jr. UK and Ireland winning five 'Promax UK 2011 Awards' awards, including three Gold awards, at Promax UK's recent 'Promax UK 2011 Awards' ceremony, from Licensing.biz:

Nickelodeon lifts five gongs at Promax UK Awards

Children's network was nominated for seven gongs across five categories.

Nickelodeon has picked up five accolades at the Promax UK Awards, which reward the best in creative, strategy and innovation throughout last year across terrestrial and digital channels.

The network was nominated for seven awards across five categories.

Nick Jr's I Love Art won two gold awards - one for Best Long Form where it featured children interacting with Renoir's Umbrellas painting, and also for Best On Air campaign in the Channel Promotion category.

I Love Art is a series of short films encouraging children to engage with classical works of art and discover them for themselves.

Meanwhile, the network's Spongebob Squarepants 'Apprentice' promo won a gold award in the Best Children's Promo, Clip Based category.

Nick Jr's Friendship Month won a bronze in the Best Originated Children's Promo category; the campaign unites Nick Jr's key shows through the universal theme of friendship and features the original song 'Let's Be Friends'.

Finally, Nickelodeon's creative advertising department scooped a silver award in the Best Sponsorship category for Lego City's sponsorship of Afternoons on NickToons.

Peter Drake, VP creative director at Nickelodeon, said: "We are extremely proud of the creativity and innovation within Nickelodeon. To have this recognised by these prestigious industry awards makes us even more so."

Also, from Broadcast:

Channel 4 dominates at Promax Awards

Channel 4’s 4 Creative team scooped 26 awards at this year’s Promax Awards

The broadcaster picked up Gold in the Best Originated Factual/News and Current Affairs category for Katie: My Beautiful Friends, Silver for Jamie’s Dream School and Bronze for Famous and Fearless.

Red Bee Media picked up 14 awards in total including eight Gold, two Silver and four Bronze, while Fox took home a total of 13 awards, including five Gold, six Silver and two Bronze.

The full list [of awards that Nickelodeon UK and Ireland and Nick Jr. UK and Ireland won]:

Best Children’s Promo (Originated)
Gold: Red Bee Media Horrible Histories
Silver: Walt Disney Company – Phineas and Ferb
Bronze: Nickelodeon UK – Friendship Month

Best Children’s Promo (Clip-Based)
Gold: Nickelodeon UK Spongebob Apprentice
Silver: Turner Broadcasting – ScoobyWeek Summer 2011
Bronze: Red Bee Media – Cbeebies Bedtime Hour

Best Sponsorship
Gold: Turner Media Innovations – Lego Star Wars: the Clone Wars
Silver: Nickelodeon UK – Lego City
Bronze: Fox – Mini Cab / Coffee Shop / People’s Sound

Best Long Form or Marketing Tape
Gold: Nickelodeon UK I Heart Art – Umbrellas
Silver: 4creative / Channel 4 – Famous and Fearless
Bronze: Sky Creative/BSkyB – Sky 1 – Got To Dance 2

Best On Air Campaign – Channel Promotion
Gold: Nickelodeon UK – I Heart Art
Silver: Comedy Central – Jim Jefferies on…
Bronze: Sky Sports, BSkyB – Sky Sports 20 years – Faces

You can view a full list of winners of the "Promax UK 2011 Awards" here on the official "Promax UK 2011 Awards" Award Winners page on the official Promax UK website.