FEATURE: Christmas marketing
With so many massive titles due out between now and Christmas, publishers will be calling out to gamers and gifters through some equally gargantuan campaigns. MCV provides a complete rundown of every major moment [that involves Nickelodeon UK and Ireland, Nickelodeon UK HD and the Nick Jr. Channel]...
[...]
ACTIVISION
The third-party publishing giant has a number of blockbusters out this Christmas, each with a dedicated triple-A campaign.
Perhaps the most ambitious product is Skylanders: Spyro’s Adventure, the game that merges the worlds of video games and toys. Activision has been putting the game in consumers’ hands at GAMEfest and last week’s launch event at famous toy store Hamleys.
The publisher has also partnered with Nickelodeon for the nationwide Skylanders Live tour.Online and TV ads will run until December and 3D ads will run before screenings of two key kids blockbuster movies.
SONY
[...]
Sony has partnered with Nickelodeon to give Ratchet & Clank a strong placement on Nick.co.uk and idents on the company’s TV channels.
[...]
WARNER BROS
[...]
Sesame Street: Once Upon A Monster will be advertised on TV around kids programmes on ITV, C4, Five, Milkshake, Nick Jnr and Boomerang.
The title is also being promoted at retail, both in specialist games stores and around the new Elmo toy range.
You can read the full article here on the official MCV UK website.
Also, more from MCV UK:
PlayStation's £2m marketing MoveAlso, from MCV UK:
PlayStation Move’s second Christmas is backed by a £2m marketing blitz.
Sony is promoting seven new PlayStation 3 releases out this month that are compatible with the first-party motion accessory.
“We’re using a two-tiered marketing approach for the PlayStation Move activity this year to engage the consumer and make Move and its software must-haves for 2011,” SCE UK’s Move product manager John Aikins told MCV.
“The hero tier focuses on genre-defining titles that enable the consumer to exploit the full functionality of Move, including DanceStar Party, Medieval Moves and EyePet and Friends. We have TV sponsorship spots around Nickelodeon and Disney XD. You’ll also see EyePet and Friends and Medieval Moves cinema ads against some of the biggest family movies this Christmas.
“Our range tier activity includes Start the Party: Save the World, Move Fitness, Move Mind Bender, AfterHours Athletes and Carnival Island. You’ll see this software advertised around TV shows such as the The X Factor, Family Fortunes, Coronation Street and TV Burp.
“The online activity is split up into three segments – mothers, mainstream and motion control consumers.”
EyePet & Friends and Move Mind Benders are released on November 11th, with Start the Party: Save the World, Medieval Moves and Carnival Island are due one week later on November 18th. AfterHours Athletes and Move Fitness will hit shelves on November 25th. DanceStar Party is on sale now.
Mario & Sonic at the London 2012 Olympic Games
Nintendo Wii.
Release date November 18th 2011
Price n/a
Format Wii
Publisher Sega Europe Ltd
Distributor CentreSoft
Developer -
Contact 0121 625 3388
Forget the rivalry between Call of Duty and Battlefield. In the ‘90s a more important war waged between fans and games publishers – the war of Mario and Sonic.
Just a few years ago, suggesting that the pair would star in the same game on the same platform would have seen you branded a raving lunatic. But the rivalry between Sega and Nintendo ended a long time ago, and these old enemies now form one of the most successful partnerships at games retail.
Over 19m copies of games in the Mario & Sonic sports series have been sold worldwide since Mario & Sonic at the Olympic Games arrived on Wii in 2007. And 3.5m of these games were sold in the UK alone.
Now Sega is bringing its latest iteration to market, Mario & Sonic at the London 2012 Olympic Games, well ahead of next year’s London Olympics. With two of gaming’s most iconic characters going head-to-head at the UK’s biggest ever sporting extravaganza.
Right on track
All the popular in-game events return including the 100m sprint and long jump, with players able to take part in other new activities like football, canoeing and even equestrian show jumping.
There are also ten Dream Events set in the magical worlds of Mario and Sonic, as opposed to the usual track and field backgrounds. In all, there are 50 Olympic-themed events for gamers to partake in, either alone or with a group of friends.
As ever all the popular characters from both Mario and Sonic universes return including Bowser, Luigi, Yoshi, Tails and Knuckles to name a few.
The new modes, the setting and the characters should ensure that Mario &?Sonic at the London 2012 Olympic Games is one of the biggest releases ever. At least until Battlefield &?Call of Duty at the World Cup 2018.
Having a Brawl
Sonic and Mario’s partnership is not a new thing. So far, they’ve appeared in three games together: the original Mario &?Sonic, the Winter Games sequel and 2008’s Super Smash Bros Brawl.
Online Olympics
Mario & Sonic at the London Olympics will be promoted with online ads which are expected to generate 40m impressions. Gifters will be targeted with social media and mailouts.
TV games
A TV campaign for the title will deliver over 1,000 TV ratings, reaching 89 per cent of housewives with kids 15 times. It will also be viewed by 86 per cent of children 13 times.
Targeting kids
Special promotions will run with leading children’s websites including Cartoon Network, CITV, Nickelodeon and popular online browser games portal Miniclip.
No comments:
Post a Comment
Have your say by leaving a comment below! NickALive! welcomes friendly and respectful comments. Please familiarize with the blog's Comment Policy before commenting. All new comments are moderated and won't appear straight away.