Nickelodeon Consumer Products UK Signs New Agreement With Asda's "George" Kidswear Brand

From Licensing.biz:

Nickelodeon signs new agreement with Asda's George

First direct-to-retail deal for kids TV group

Nickelodeon Consumer Products UK has announced its first direct-to-retail arrangement with Asda/George.

The multi-character deal grants George the licence to produce collections featuring Nickelodeon characters including Spongebob Squarepants and Dora the Explorer; tween and teen properties Victorious & Big Time Rush; and Nickelodeon's newest addition for boys, Teenage Mutant Ninja Turtles.

"We are delighted to be working with George on developing this clothing range, which will feature much loved and iconic properties such as Spongebob, Dora and Victorious," said Mark Kingston, vice president, UK & Australia and pan-European retail development at NCP. "George is a market leading affordable fashion label and an excellent partner for Nickelodeon."

George brand director Fiona Lambert added: "George is number one for kidswear in volume and our range of character clothes play a huge part in that. Customers know they can come into store, or online, and be able to choose from a large selection of characters they love at a great price thanks to our strong licence deals."

Also, from Kidscreen:

Nickelodeon UK signs DTR deal with ASDA

Nickelodeon Consumer Products UK has signed its first direct-to-retail deal with UK supermarket chain ASDA/George that will involve an affordable apparel range.

The multi-character deal grants George the license to produce collections featuring Nickelodeon properties including SpongeBob SquarePants and Dora the Explorer, tween and teen properties Victorious (pictured) and Big Time Rush, and the boy-skewing Teenage Mutant Ninja Turtles.

The first lines will roll out across George stores nationwide and on George.com from spring 2012 and will feature SpongeBob SquarePants and Victorious. Other character clothes will follow throughout 2012.

Also, posted by Nickelodeon UK on their official Twitter profile page (@NickelodeonUK):

#Rushers George are now exclusively stocking this awesome Big Time Rush T-Shirt! What do you think? http://ow.ly/7aD3e [direct link to ASDA's "George By ASDA" website]

Also:

Ooh sparkly & pretty! George are now stocking some awesome Victorious T-Shirts. What do you think? http://ow.ly/7aDAB [direct link to ASDA's "George By ASDA" website]